Interesting analysis of Medium’s audience from Frederic Filloux, which I missed last month: This is both good and bad news. On the plus side, Medium mostly addresses the tech elite. This is a premium audience, attracted by quality, more…
niche sites
A collection of 5 posts
Apple has embraced the new niche media - and you should be paying attention
There’s a number of interesting things that journalists can take away from last week’s Apple keynote. I’ll return to things like the changes to Apple News and the possibilities opened up by Messages as a developer platform…
31-3.3 Finding a journalistic niche to survive in
So, I knew there would be at least one day in this idiotic project of mine when it would be really hard to get it done. I wasn’t expecting it to be day three. For various reasons – that pretty…
Niching the social network
SAY Media declares that this has been the year of the niche social network: There was a time when the conventional wisdom said that there was no need for any social network other than Facebook; those days are long gone.…
Why niche content works online
Joanna Pieters, writing about meeting the readers of a specialist magazine for the first time: In a flash, it all made sense. These men were experts. They knew buses and lorries intimately. They got a huge kick out of using…