Social & Digital lunchbreak: big SEO change inbound and signs of a podcast rebound
In today's quick dose of lunchtime reading, there's major Google news, a publisher abandoning their office and more.
News podcasts: profitable and engaging — but have we got the format right?
New research from the Reuters Institute suggests that publishers are waking up to the opportunity for greater audience engagement through podcasting - but are they taking the right approach?
China's paid podcast model
The podcast industry in China is worth $7.3bn - and it's not from advertising.
The Guardian squandered its institutional knowledge of podcasts
Over a decade ago, The Guardian was a genuine innovator, launching a daily news podcast. It's revisiting that idea in 2018 - seemingly unaware that they've done it before.
The EFF wins a major podcasting patent battle
Electronic Frontier Foundation: San Francisco – The U.S. Patent and Trademark Office (USPTO) invalidated key claims in the so-called “podcasting