Free Post newsletters The two reasons why most newsletters will fail Like any good gold rush, people aren't paying enough attention to the details of what makes newsletters work. And that will lead to many flaming out. Here's why.
Free Post newsletters Understanding Editorial Newsletters: a brief guide The hype around the "star journalist" newsletter is in danger of obscuring a deeper and more important truth about the role of newsletters in journalism.
Free Post coronavirus pandemic How does journalism survive the Covid-19 crisis? A crisis is a ruthless tool that exposes weaknesses in our systems. And our journalism ecosystems are being stress tested as never before. How do we navigate these difficult times?
Free Post attention If you don’t understand attention, you don’t understand digital publishing Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
Free Post rbi The end of an era at RBI (nearly) With the disposal of Farmers Weekly, my former employer is all but out of the journalism business.
Free Post SEO New Google update aims to prioritise original reporting over rapid writethroughs Big news from Google: it's tweaked its algorithms to prioritise original reporting - and to display it for longer.
Free Post hacks/hackers Hacks/Hackers London: News for millennial investors, engaged journalism and data leakage to Facebook Three talks from the April 2019 Hacks/Hackers London, from Finimize, the Engaged Journalism Accelerator and Privacy International
Free Post analytics Paywalls and Analytics Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly.
Free Post newsletters Ghost's Publisher Weekly aims to support independent publishers Publishing platform Ghost is building out a resource site and newsletter for independent publishers.
Free Post Johnston Press The Final Days of Johnston Press The clock is counting down to the end of Johnston Press, one of the great regional newspaper companies in the UK. The company is doomed - but can local news be saved?
Free Post facebook Facebook's approach to news is getting ever more elitist - and controlling Facebook is about to start pumping millions into news publishers to create Facebook Watch as a viable video channel. That's really uncomfortable timing…
Free Post algorithms The LittleThings lesson publishers should be learning The first major casualty of the Facebook algorithm change was announced last week: LittleThings was closing up, putting 100 people out of work. And, inevitably, they were a Facebook traffic-dependent
Free Post publishing strategy The Spectator is harnessing digital to get record print sales This is rather spectacular: Spectator subscriptions are at an all-time high, but not only that — print subscriptions are, too. Here’s how editor Fraser Nelson expains it: Digital is behind
Free Post facebook Bored Panda lives - or dies - at Facebook’s whim Fascinating profile of viral content site Bored Panda from the New York Times: Last summer, Mr. Banisauskas traveled to New York to meet with a group of other Facebook-focused publishers. All these companies produce entertaining material that reaches millions of people every day. In
Free Post business strategy How BuzzFeed UK handles its redundancies will tell us a lot about the future of the business BuzzFeed UK to make 45 staff redundant The website’s London workforce was briefed on the plans on Thursday evening. In a tweet later confirmed by the company, media and
