Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly.
publishing strategy
A collection of 59 posts
Ghost's Publisher Weekly aims to support independent publishers
Publishing platform Ghost is building out a resource site and newsletter for independent publishers.
The Final Days of Johnston Press
The clock is counting down to the end of Johnston Press, one of the great regional newspaper companies in the UK. The company is doomed - but can local news be saved?
Facebook's approach to news is getting ever more elitist - and controlling
Facebook is about to start pumping millions into news publishers to create Facebook Watch as a viable video channel. That's really uncomfortable timing…
The LittleThings lesson publishers should be learning
The first major casualty of the Facebook algorithm change was announced last week: LittleThings was closing up, putting 100 people out of work. And, inevitably, they were a Facebook traffic-dependent publisher. Lucia Moses has written a great profile of LittleThings…
The Spectator is harnessing digital to get record print sales
This is rather spectacular: Spectator subscriptions are at an all-time high, but not only that — print subscriptions are, too. Here’s how editor Fraser Nelson expains it: Digital is behind the renaissance of print. The website brings millions of people…
Bored Panda lives - or dies - at Facebook’s whim
Fascinating profile of viral content site Bored Panda from the New York Times: Last summer, Mr. Banisauskas traveled to New York to meet with a group of other Facebook-focused publishers. All these companies produce entertaining material that reaches millions of…
How BuzzFeed UK handles its redundancies will tell us a lot about the future of the business
BuzzFeed UK to make 45 staff redundant The website’s London workforce was briefed on the plans on Thursday evening. In a tweet later confirmed by the company, media and politics reporter Mark Di Stefano said 45 of the bureau’…