Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?
social influence
A collection of 4 posts
A million accounts gone and a journalist suspended after fake follower exposé
Twitter wiped out over a million fake followers after an NYT report
Fake Followers: the black market in cargo cult influencers
There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds for the last couple of days, exposing the seedy underbelly of the influencer economy. It’s been an open secret…
Klout clouted at Le Web
Klout's founder Joe Fernandez failed to defend his product under the lightest of criticism at LeWeb London.