Engaged Reading Digest: a changing language, unfluencers and dodging state surveillance
Some interesting reading on how the internet is changing language, reverse influencer psychology and apps in pretests.
Don't be an influencer: earn influence (a grumpy old blogger writes)
Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?
Klout clouted at Le Web
Klout's founder Joe Fernandez failed to defend his product under the lightest of criticism at LeWeb London.