Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?
Twitter wiped out over a million fake followers after an NYT report
There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds for the last couple of days, exposing the seedy underbelly of the influencer economy. It’s been an open secret…
Klout's founder Joe Fernandez failed to defend his product under the lightest of criticism at LeWeb London.