social media optimisation

Feb
04
The predictable villain at the heart of digital media's woes

The predictable villain at the heart of digital media's woes

For all the discussion about venture capital, and ad rates, and other scapegoats for tough time digital media's going through - a familiar company carries some of the blame.
2 min read
Apr
26
Do people read what they share and like on Facebook?

Do people read what they share and like on Facebook?

Chartbeat have been diving deep on the data and the answer is… While there is a small positive correlation between
1 min read
Apr
26

Going native with social media content

MG Siegler: True power is when media creates content explicitly for a network, rather than simply repackaging it. A useful
Oct
09

How Google helped Buzzfeed catch the social media bug

There’s a rather famous graph of Buzzfeed’s traffic kicking around. I’ve used it a bunch of times
1 min read
Sep
15

Teasing the clickthrough, visually

Really nice Twitter graphic from the FT communities team. A good “tease” of the clickthrough: Love this quote from @JananGanesh
Sep
01

Gawker plumbs the Facebook traffic valley

Another reminder of the dangers of building your business on one company’s platform: Those are Gawker’s figures – and
1 min read
Sep
13

Steven Gradidge: when SEO and social media hug - in a gym

Steven Gradidge, White Hat Media Search and social have finally come together. They’re hugging. Ahh. That’s the premise
2 min read
Jun
08

Social is a search strategy

Mashable: “Sixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic
Mar
21

Brace yourselves for Social Media Optimisation

This post by Sarah Marshal from the Guardian Changing Media Summit makes interesting reading in conjunction with my post yesterday: