social media strategy

Sep
14
Social Media, chat apps and journalism: people's news discussions are becoming private, not public

Social Media, chat apps and journalism: people's news discussions are becoming private, not public

Facebook is in decline and the chat apps are rising. But it's more than algorithm changes, but a shift in people's behavior - how do we adapt?
8 min read
Sep
11
“Spray and Pray” is not a viable social media strategy for newsrooms

“Spray and Pray” is not a viable social media strategy for newsrooms

There are too many social platforms now, so you need to have intelligent focus to make the most of them.
1 min read
Feb
14
Facebook never loved journalism. It’s time to break up.

Facebook never loved journalism. It’s time to break up.

The Facebook news that’s been grinding up the audience development world and spitting it out over the past couple
8 min read
May
30
Finding The Economist's social media voice

Finding The Economist's social media voice

Zanny Minton Beddoes, editor of the Economist: We have to be ourselves in social media. What does it mean to
1 min read
May
30
Facebook engagement plummeting: the free ride is over

Facebook engagement plummeting: the free ride is over

Facebook engagement around publisher content is falling rapidly: There was a dip between July and September 2015, with numbers slowing
1 min read
Apr
28

Buzzwording your way to irrelevance

Johnston Press has clearly mastered the art of buzzwording more than it has the art of social media: “Twitter users