social proof

Nov
20
Instagram and Twitter start the fightback against fake engagement

Instagram and Twitter start the fightback against fake engagement

Two moves from major platforms — one small, one major — suggest the right direction of travel.
2 min read
Jan
30
Fake Followers: the black market in cargo cult influencers

Fake Followers: the black market in cargo cult influencers

There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds
4 min read