Two moves from major platforms — one small, one major — suggest the right direction of travel.
social proof
A collection of 3 posts
Fake Followers: the black market in cargo cult influencers
There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds for the last couple of days, exposing the seedy underbelly of the influencer economy. It’s been an open secret…
Twitter sharing declines after sharing button counts removed
The end of Twitter share counts is hitting sharing Sharing activity to Twitter has declined by 11.28% since November 20th. The “social proof” theory of the impact of sharing buttons proved by its withdrawal……