You know those little floating sharebars that appear on sites like Medium? You know, they look like this: Well, John Gruber is no fan: I’m sure “engagement” does register higher with these sharing dickbars, but I suspect a big…
social sharing
A collection of 10 posts
Twitter sharing declines after sharing button counts removed
The end of Twitter share counts is hitting sharing Sharing activity to Twitter has declined by 11.28% since November 20th. The “social proof” theory of the impact of sharing buttons proved by its withdrawal……
Facebook's secret weapon against YouTube: comments
Om Malik has written a fascinating post about why Facebook might be a bigger threat to YouTube than people have considered. And it’s all down to comments: The crucial difference is that on Facebook, you see people actually talking…
Facebook: pay for eyeballs or get social
The Facebook game has changed, and anyone who is surprised hasn’t been paying attention. Social@Ogilvy published research showing that the reach of posts from brand pages on Facebook has been plummeting, something borne out by the couple of…
#b2bhuddle : Livia Giulia Zuppardo on Google+
A liveblog of Livia Giulia Zuppardo talking at the B2B Huddle
When viral marketing eats itself
Last night I tweeted this: This is horrible beyond words – force your readers to share your content before they can read it… codecanyon.net/item/viral-loc… — Adam Tinworth (@adders) November 21, 2012 I’m not going to link to the…
Your archive content is valuable
What’s the value in archive content? More than you might think. Too many publishing businesses are caught up in the idea of the now, and they miss the value of the then. A huge amount of archive and historical…
Small site update - social sharing shuffle
If you’re reading the frontage of this blog, you might possibly notice a small change to it: the social sharing buttons are gone. While they’re still at the bottom of each individual archive page, I’m coming around…