This is the best John Lewis Christmas ad you'll ever see.
Two moves from major platforms — one small, one major — suggest the right direction of travel.
Charles Arthur:Before the retweet was a function, one had to manually copy the content of a tweet and put “RT” or “MT” (modified tweet) in front of it. This friction meant something had to be really worthwhile to achieve…
Could Twitter be about to kill the Like? What impact would that have on the network?
The internet is having a rough adolescence