Abby Rabinowitz, writing for Nautilus about memes: But trawling the Internet, I found a strange paradox: While memes were everywhere, serious meme theory was almost nowhere. Richard Dawkins, the famous evolutionary biologist who coined the word “meme” in his classic…
viral spread
A collection of 7 posts
Get your journalism read on Facebook with this one clever trick
I’ve written before about the need for journalists to get on top of the new methods of reaching readers – most especially use of social media. If you want another stark example of what failing to do so looks like,…
Viral videos: financial reality trumps ethics?
What happens when you have a video go seriously viral? A media frenzy ensued and ultimately Kim’s video was seen by tens of millions of people around the world. A slew of news organisations sought Kim’s permission to…
8 questions about shareable content
Paul Bradshaw does an interesting thing in sharing his answers to student questionnaires on his site. It’s interesting, because sometimes the questions are as indicative of the mindset amongst students as the answers are about the rest of us.…
The core difference between search and social
Interesting column from John Gapper in the FT today. Here he’s talking about Jonah Peretti, founder of Buzzfeed: His insight was that sharing works differently from search. Search is a way to discover information, whereas sharing is prompted by…
When viral marketing eats itself
Last night I tweeted this: This is horrible beyond words – force your readers to share your content before they can read it… codecanyon.net/item/viral-loc… — Adam Tinworth (@adders) November 21, 2012 I’m not going to link to the…
Dion Hinchcliffe on Enterprise 2.0
“They push the traditional business software out to the edge of the network, because they are so powerful,” he said. Key things to address: Peer production – already affected software Owning your classes of data – data becomes the competitive advantage New…