tiktok Five great reads from the online content mines Plus some jobs, a tip, and Lagerfeld’s iPods. Yes, really. May 7, 2022 5 min read
audience engagement WhatsApp for war reporting, Reddit for search and Twitter for GIFs… Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks. Mar 23, 2022 3 min read
SEO SEO Q&A: suggested links and microsites If someone emails asking you to add a link to your content, what should you do? And should you let a division of your company have their own website? Jan 18, 2022 4 min read
SEO SEO: AMP’s days are numbered Since 2014, publishers have felt obliged to publish Accelerated Mobile Pages to get good news search traffic. Those days may well be over. Nov 22, 2021 2 min read
technical tips Writing headlines for search: the latest changes Google's been messing around with how it displays headlines in search results. Here's what you need to know. Oct 18, 2021 4 min read
Members only links Lunchtime links: subs, Google News and the problem with Wikipedia It must be the silly season. LinkedIn is getting into subs? Plus some useful stuff on Google News and a critical look at the media/Wikipedia intersection Aug 2, 2021 4 min read
audience development Why audience strategy is vital for any publisher Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions… Jul 1, 2021 4 min read
Paid members only SEO The big shift in SEO Search has changed more in the last few years than in the previous decade. It's time to shift your thinking. Jun 22, 2021 2 min read
Members only audience engagement A feast of audience engagement reading Now just watch me justify that headline in the first par… Jun 22, 2021 7 min read
Paid members only Morning Conference emails Google's shift towards quality (again) If you want affiliate revenue, you need to actually do the work… Apr 15, 2021 2 min read
Morning Conference emails Morning Conference: The Recirculation System Some useful insights about moving readers around yoru site, another notable Google update, and more… Apr 9, 2021 3 min read
Paid members only SEO Morning Conference: Core Web Vitals are coming for your search traffic A major change is coming to SEO from next month. Plus a few Clubhouse links. Apr 8, 2021 2 min read
Members only Morning Conference emails Morning Conference: avoid this SEO trap The linkbuilder's seduction your should avoid, more on Twitter toxicity and why we should think more about borders. Mar 30, 2021 4 min read
Morning Conference emails Morning Conference: Freelance support, SEO updates and yet more on Substack There's bound to be something useful for you in today's rich buffet of links… Mar 23, 2021 2 min read
twitter Social & Digital coffee break: 3 stories in 3 sentences Because your time is precious, and I respect it, dammit. Nov 20, 2020 4 min read
Paid members only SEO Why Google's Core Web Vitals update is going to hit medium-sized publishers hard Major changes are coming to Google next year - and the technical burden of them are likely to fall disproportionatly on the middle rank of publishers. Jul 29, 2020 3 min read
SEO Social & Digital lunchbreak: big SEO change inbound and signs of a podcast rebound In today's quick dose of lunchtime reading, there's major Google news, a publisher abandoning their office and more. Jun 1, 2020 3 min read
engaged reading digest Engaged Reading Digest: the "news you can use" edition A small shift in format. This is a small number of "news you can use" links. Mar 6, 2020 4 min read
Members only SEO SEO Update #4: Search 2020 New year, new algorithm update. Plus some clarity on subheadings, and predictions for the year ahead. Jan 14, 2020 4 min read
Members only SEO SEO Update #3: agency death, Yandex growth and MOAR carousels A quick pre-Christmas round-up of the latest search news. Dec 19, 2019 2 min read