An Alternative Future for Journalists

There’s no doubt that the number of traditional journalism jobs is shrinking, and shrinking fast. I struggle to think of a single publishing company that hasn’t had layoffs or title closures in the last few years.There is, suggests David Meerman Scott of the WebInkNow blog, an alternative:

You went to J-school to learn how to tell a story in words and images. Yes, the employers who traditionally hired your skills are shrinking fast. But there is an entirely new world out there for you to consider. Please keep an open mind about this.

I’m not talking about PR and media relations here. This isn’t about writing press releases and trying to get your former colleagues to write or broadcast about you. Instead, I’m talking about creating stories as you are now, but for a corporation, government agency, nonprofit, or educational institution instead.