A overworked journalist, in stark contrast to a journalist working with engaged readers

Forget the volume, feel the community Members Public

The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.

Adam Tinworth
Adam Tinworth
audience engagement
A cartoon of a Ghost and a Mastodon hugging

Adding Mastodon author attribution to Ghost Members Public

How to add the Mastodon author attribution to your single author Ghost site.

Adam Tinworth
Adam Tinworth
mastodon

Why we need new gatekeepers to counter AI slop Members Public

In less than two years, AI content is polluting search results and social networks. We need a new wave of curators to counter this.

Adam Tinworth
Adam Tinworth
attention

Launching the Institute for Creativity and AI Members Public

What happens when you take academics from across multiple disciplines, and let them explore the intersection of creativity and AI? We're about to find out…

Adam Tinworth
Adam Tinworth
AI
A spool of thread, tanged and messed up

How Threads got tangled Members Public

Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?

Adam Tinworth
Adam Tinworth
Threads

Facebook woos the kids Members Public

And this might matter to local journalism. Plus: has The Telegraph found a buyer? And the mysteries of algospeak.

Adam Tinworth
Adam Tinworth
Meta
A sticker on the outside of an iPad that reads "bloggers always blogging about blogging".

On bloggers and journalists, 20 years on Members Public

An old debate reared its head over the weekend. Why do journalists still misunderstadn what blogging was — and is?

Adam Tinworth
Adam Tinworth
Blogging
How many people are you — and how many ways do you represent yourself?

How many people are you? Members Public

Meta is up to its old tricks, the WordPress meltdown continues, and Shorts aren't long enough, it seems. Happy Monday!

Adam Tinworth
Adam Tinworth
Threads