audience strategy
Life is not a football game
And an audience is not a tribal fanbase.
audience strategy
And an audience is not a tribal fanbase.
AI
In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
audience engagement
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
What caught your eye and kept you reading in 2025?
AI
Face it: nobody's going to be selling prints of ChatGPT's best cartoons…
Cuttings
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?
It's an Addition to what I normally do
A call for us to stop letting the tech companies define our work, and reset our focus on the audiences we need to survive
How do publishers fight back against the bots stealing our content, and then. stealing our traffic with their products built on our work? A panel at the Future of Media Technology had some ideas…
The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.
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Plus Meta's alleged killing of harmful research, and AI workers' worries about their own product
Yes, AI matters to journalism – but can we talk about other things, too, please?
Emily Mailtlis interviews Dr Ayala Panievsky on how journalists counter the tools populist politicians use to control the narrative
It's my 24th anniversary as a blogger.
Somewhere between AI Boosterism and Doomerism, there's a realistic path to be navigated.
Yet we wouldn't realise how much for two decades
Turning to AI to write stories will not save smaller outlets
It's an Addition to what I normally do
Curated read for paying members of OM&HB. And curated with love and thanks.
If you're still stuck in the “it's all kids dancing” mindset, you're slipping way behind the times…
A call for us to stop letting the tech companies define our work, and reset our focus on the audiences we need to survive
But it’s not their fault. Well, not entirely.