An illustration representing the dance of numbers, instinct and conversation that make up audience work

Journalism is a social process: we need to connect with our audience Members Public

Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.

Adam Tinworth
Adam Tinworth
audience engagement
An abstract image of audience engagement

Audience Engagement: two words, both matter Members Public

If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.

Adam Tinworth
Adam Tinworth
audience engagement
A blue butterfly squares up to a spool of thread…

The post X-battle: Threads is down, but not out Members Public

The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…

Adam Tinworth
Adam Tinworth
Social Media
A blue butterfly escapes the flames of a burning platform

The Bluesky explosion and the Substack trap Members Public

The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack

Adam Tinworth
Adam Tinworth
Bluesky
A Bluesky butterfly rises from a rusted X

Bluesky is having a moment. Time to pay attention. Members Public

Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?

Adam Tinworth
Adam Tinworth
Bluesky

Listening is greater than talking in journalism Members Public

In the wake of the shock election news from the US, a provocation for the future of journalism.

Adam Tinworth
Adam Tinworth
Journalism
A man with a chain thoughtbubble; text reads “Internet RIP” “Zuck sucks” and “All your links are belong to us,” with a “#4.”

Missing Links & Unfinished Thoughts: False Prophets and Useful Tools Members Public

More gems from the published archive, looking at the problem with media innovation, and the first real meme…

Adam Tinworth
Adam Tinworth
digital disruption

Anyone know of any big stories happening today? Members Public

There's got to be something. Maybe an election somewhere?

Adam Tinworth
Adam Tinworth
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