Accountability for my TikTok Heresy Plus some explanation of why social platforms go bad, and how the FT’s Mastodon experiment died. Adam Tinworth Jan 26, 2023 4 min read
Members only The readers write: on newsletter fights, due credit and AI in the newsroom Question and feedback from readers on newsletters, AI, local journalism and TikTok. Adam Tinworth Jan 25, 2023 4 min read
podcasting Why open rates, keywords and Twitter are the past — and podcasting has a great future It's time to stop clinging to the publishing wisdom of the past. And the decline in new podcasts is not the bad news it looks on the surface. Adam Tinworth Jan 24, 2023 4 min read
podcasting The alternative podcast realities of politics magazines Podcasts have become central to many publishers’ strategies — with sometimes bizarre results. Adam Tinworth Oct 27, 2022 2 min read
tiktok Five great reads from the online content mines Plus some jobs, a tip, and Lagerfeld’s iPods. Yes, really. Adam Tinworth May 7, 2022 5 min read
audio Get some audio in your engagement strategy Why audio is critical to your audience engagement thinking, why hashtags are back on Facebook, and more to spark your imagination this week… Adam Tinworth Sep 22, 2020 7 min read
Members only Twitter Five Morning Links #3: investigative podcasts, Twitter metrics and newsletter strategy secrets More useful reads to make your morning coffee feel really useful — as well as tasty. Adam Tinworth Aug 11, 2020 3 min read
SEO Social & Digital lunchbreak: big SEO change inbound and signs of a podcast rebound In today's quick dose of lunchtime reading, there's major Google news, a publisher abandoning their office and more. Adam Tinworth Jun 1, 2020 3 min read
podcasting Spotify is trying to become podcasting's gatekeeper. We musn't let them. While Spotify's acqusition of The Ringer is good news for the journalists involved, it's part of a worrying trend in podcasting Adam Tinworth Feb 14, 2020 5 min read
engaged reading digest Engaged Reading Digest: Stories, Analytics and Podcast Communities A bumper load of interesting reading about engaged journalism and journalism development. Enjoy! Adam Tinworth Feb 4, 2020 5 min read
podcasting News podcasts: profitable and engaging — but have we got the format right? New research from the Reuters Institute suggests that publishers are waking up to the opportunity for greater audience engagement through podcasting - but are they taking the right approach? Adam Tinworth Dec 3, 2019 9 min read
podcasting China's paid podcast model The podcast industry in China is worth $7.3bn - and it's not from advertising. Adam Tinworth Jan 8, 2019 1 min read
podcasting The Guardian squandered its institutional knowledge of podcasts Over a decade ago, The Guardian was a genuine innovator, launching a daily news podcast. It's revisiting that idea in 2018 - seemingly unaware that they've done it before. Adam Tinworth Sep 12, 2018 2 min read
BBC When did the BBC start doing such a good job of its podcast pages? Adam Tinworth Apr 5, 2011 1 min read