Social Media
The post X-battle: Threads is down, but not out
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
Threads
How Threads got tangled
Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?
Threads
How many people are you?
Meta is up to its old tricks, the WordPress meltdown continues, and Shorts aren't long enough, it seems. Happy Monday!
Social Media
Mastodon loves journalism — and even Threads is warming to it
A glimpse into a possible social media future for journalism.
Facebook is done with our shit, frankly
It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
Social Media
News Roundup: De-politicising Threads and profitable Indies
Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.
Meta
Better Threads than dead
Threads has gone global by finally launching in the EU, and is beginning to add ActivityPub, connecting it to the Mastodon world. Could it be winning?
Threads
How to accidentally create a competitor
What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…
LinkedIn wants to connect with you, news
Plus Meta stitches Threads into Facebook, and Substack works around Musk’s headlines ban.
microblogging
The would-be Twitter replacements: who's winning and who's dead?
Elon Musk's takeover of Twitter prompted a raft of competitors to launch. Which ones are still surviving?
Social Media
Threads: first impressions of Meta’s new Twitter competitor
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.