Meta

Posts about the company formerly known as Meta, but trying to pretend it didn't rename itself for the Metaverse…

Mark Zuckerberg as a dictator on a throne.

Rule 1: Never trust Facebook Members Public

Zuckerberg is MAGAing Facebook and Instagram. But he's always done what suits the company, not what helps the users.

Adam Tinworth
Adam Tinworth
Facebook
A blue butterfly squares up to a spool of thread…

The post X-battle: Threads is down, but not out Members Public

The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…

Adam Tinworth
Adam Tinworth
Social Media
A spool of thread, tanged and messed up

How Threads got tangled Members Public

Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?

Adam Tinworth
Adam Tinworth
Threads

Facebook woos the kids Members Public

And this might matter to local journalism. Plus: has The Telegraph found a buyer? And the mysteries of algospeak.

Adam Tinworth
Adam Tinworth
Meta
How many people are you — and how many ways do you represent yourself?

How many people are you? Members Public

Meta is up to its old tricks, the WordPress meltdown continues, and Shorts aren't long enough, it seems. Happy Monday!

Adam Tinworth
Adam Tinworth
Threads
A woman walks away down a rainy street, leaving behind unwanted flowers in the gutter.

Facebook is done with our shit, frankly Members Public

It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.

Adam Tinworth
Adam Tinworth
Facebook

News Roundup: De-politicising Threads and profitable Indies Members Public

Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.

Adam Tinworth
Adam Tinworth
Social Media

Better Threads than dead Members Public

Threads has gone global by finally launching in the EU, and is beginning to add ActivityPub, connecting it to the Mastodon world. Could it be winning?

Adam Tinworth
Adam Tinworth
Meta