Consultancy — Audience Engagement and Content Strategy
I help organizations build engaged audiences.
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Need help figuring out how to reach the audience that matters to your work?
Let me help you.
In parallel with my training work, I offer tailored and practical consultancy on the core elements of digital publishing and digital communications, built on a decade and a half of working with a huge range of businesses. I played this role internally at Reed Business Information from 2006 to 2011, and have been working as an independent consultant since 2012.
In essence, my job is to keep abreast of the latest development and trends in digital, track the development of successful strategies, and help you apply them to your own work. I don't offer "off the shelf" packages - I prefer to work with clients to figure out what their own specific needs are. Over the past 15 years, it's become very clear to me that the answers tend to be different for every organization, and that standard approaches rarely pay dividends.
Where audience engagement meets content strategy
My work focuses on the intersection of audience engagement and content strategy. To strip the jargon out, I help people figure out what they need to say, where they need to say it, who they need to say it to and what forms that communication needs to take.
That involves elements of:
- Social Media — I've been working in this field since before it was called social media. I've been involved in online community development and engagement since 2005, and have helped charities, publishers and consultants develop out their strategies. I'm also a visiting lecturer in communities and social media at City, University of London, where my former students have gone onto senior roles in places as diverse as The Telegraph, The Sun, The Manchester Evening News, the World Economic Forum and NATO.
- SEO — Still a critical element of content discovery — and of growing importance again since the collapse in traffic from Facebook. My work is at the content and strategy level, rather than technical consulting. I've helped everything from universities to major national newspapers boost their search presence through building SEO thinking into their on-going strategy.
- Content Strategy — Digital tools offer us a whole new toolbox for communicating and telling stories. How do you choose between newsletters, video, podcasts, articles, social media and more? I can help guide you through making the right choices for your audience, and build workflows and analytics that will allow you to refine those choices over time.
If this sound like what you need — I'd love to chat to you. Drop me a line with what you're after, and we'll go from there.