X (Twitter)

Insight about X, the platform formerly known as Twitter. The former news social media mainstay once described as "microblogging", and now better known as "that hell site", is in the midst of some dramatic changes. .

The GB News logo with currency behind it

An uncomfortable audience success story Members Public

GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.

Adam Tinworth
Adam Tinworth
audience strategy
A Google-themed Monopoly board, generated by Midjourney

Monopolies, layoffs and writs: oh, my Members Public

I thought August was meant to be a quiet month for news? I miss the silly season.

Adam Tinworth
Adam Tinworth
Google
The Google logo on a naughty step

Google is on the naughty step Members Public

Its search engine is a monopoly — and Google is guilty of abusing that.

Adam Tinworth
Adam Tinworth
Google
a street scene with a group of police officers in high-visibility vests walking in formation in the background.

X predicts a riot Members Public

Has the loosened moderation under Elon Musk lead to the thuggery on the UK's streets over the weekend? Plus a glimpse at the possible future of search.

Adam Tinworth
Adam Tinworth
newsletter

Social posts that still do #numbers Members Public

Get your social posts right, and they can still do the business, even on Facebook.

Adam Tinworth
Adam Tinworth
Social Media
A man walking away from a broken laptop into a pastoral landscape.

The internet is a failed experiment Members Public

Says the man using the internet to send you this.

Adam Tinworth
Adam Tinworth
X (Twitter)

What if the Twitter replacement isn’t a Twitter clone? Members Public

Twitter's growth was fuelled by making it easier to publish micro blog posts there than on a website. That was a trap, and we fell into it.

Adam Tinworth
Adam Tinworth
Blogging

Social: shifting, selling and struggling Members Public

An alliterative end to the week, with a look at the state of social media.

Adam Tinworth
Adam Tinworth
Social Media