X (Twitter)

Insight about X, the platform formerly known as Twitter. The former news social media mainstay once described as "microblogging", and now better known as "that hell site", is in the midst of some dramatic changes. .

A blue butterfly escapes the flames of a burning platform

The Bluesky explosion and the Substack trap Members Public

The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack

Adam Tinworth
Adam Tinworth
Bluesky
A Bluesky butterfly rises from a rusted X

Bluesky is having a moment. Time to pay attention. Members Public

Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?

Adam Tinworth
Adam Tinworth
Bluesky
A mastodon and a butterfly contemplated the remains of X

What comes after Twitter? Members Public

And are we wordsmiths doomed to be replaced by the video stars?

Adam Tinworth
Adam Tinworth
social networks
The GB News logo with currency behind it

An uncomfortable audience success story Members Public

GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.

Adam Tinworth
Adam Tinworth
audience strategy
A Google-themed Monopoly board, generated by Midjourney

Monopolies, layoffs and writs: oh, my Members Public

I thought August was meant to be a quiet month for news? I miss the silly season.

Adam Tinworth
Adam Tinworth
Google
The Google logo on a naughty step

Google is on the naughty step Members Public

Its search engine is a monopoly — and Google is guilty of abusing that.

Adam Tinworth
Adam Tinworth
Google
a street scene with a group of police officers in high-visibility vests walking in formation in the background.

X predicts a riot Members Public

Has the loosened moderation under Elon Musk lead to the thuggery on the UK's streets over the weekend? Plus a glimpse at the possible future of search.

Adam Tinworth
Adam Tinworth
newsletter

Social posts that still do #numbers Members Public

Get your social posts right, and they can still do the business, even on Facebook.

Adam Tinworth
Adam Tinworth
Social Media