audience strategy
Two examples of why publishers need to own their audience relationships
When other businesses get between us and our readers, we become vulnerable to their decisions.
SEO
Reasons to be skeptical about (total) Zero Click Search
A living list of the reasons I think the panic is over-blown - and any evidence I can gather
SEO
How to get your relationship with Google back on track
A tool for making the most of Google Analytics, and how to recover from a SEO nightmare.
Google
Monopolies, layoffs and writs: oh, my
I thought August was meant to be a quiet month for news? I miss the silly season.
Google
Google is on the naughty step
Its search engine is a monopoly — and Google is guilty of abusing that.
analytics
Save your old Google Analytics 3 data now
Google Analytics 3 has been dead for a year now - but its data is about to be buried. You have just a few days left to save it.
AI
Is AI search a sideshow, or a potential economic apocalypse?
Will AI-infused search be the end of publishing economics as we know it? Or is the hype outrunning the utility?
SEO
Why you shouldn’t worry about AI-powered search — yet.
Hundreds of thousands of words have been spent describing a new era of search that nobody understands. Let me add to them by explaining why you shouldn't worry just yet.
SEO
Google shares its sources, and a new AI-powered social app
Some big changes to Google coming that publishers need to be aware of. An interesting new app that could facilitate community conversations — with the help of AI. And why games aren't just about fun any more.