Google’s Bard sings a song to welcome the second age of search Google is racing Microsoft to transform search with AI chat tools. What does this mean for your traffic? Adam Tinworth Feb 7, 2023 5 min read
Five insights for Friday It’s time to re-evaluate LinkedIn, Google is about to transform itself with AI and why has the NYT suddenly got so self-obsessed? Adam Tinworth Feb 3, 2023 4 min read
SEO Major Google update incoming: the helpful content update is imminent Google's hitting us with a major new update next week. Here's what you need to know. Adam Tinworth Aug 19, 2022 3 min read
SEO SEO: AMP’s days are numbered Since 2014, publishers have felt obliged to publish Accelerated Mobile Pages to get good news search traffic. Those days may well be over. Adam Tinworth Nov 22, 2021 2 min read
aggregation Social & Digital Coffee Break: Google tools, social media stats and free money A round up of news you can use in your social media and digital publishing work. Just don't click on the last link, unless you want to despair of men. Adam Tinworth Oct 20, 2020 4 min read
facebook Facebook launches new Groups tools, and Google spends lobbying money on journalism Facebook does a good thing, and Google does something that merely looks nice. This is platform economy life. Adam Tinworth Oct 2, 2020 5 min read
Paid members only SEO Why Google's Core Web Vitals update is going to hit medium-sized publishers hard Major changes are coming to Google next year - and the technical burden of them are likely to fall disproportionatly on the middle rank of publishers. Adam Tinworth Jul 29, 2020 3 min read
Members only twitch The next wave of indie media, the Twitch ban hammer and Google's wallet Twitch and Reddit ban things, Google might start paying for things, and podcasts still have indie cred. What a way to start the week. Adam Tinworth Jun 30, 2020 6 min read
engaged reading digest Engaged Reading Digest: Google fights misinformation with $$$$ Google fights back against Covid-19 misinformation, YouTube prepares its TikTok clone and the click frauders gear up… Adam Tinworth Apr 2, 2020 4 min read
content moderation Coronavirus: the social media moderation problem explained As the social platforms empty their offices of staff, content moderation is taking a serious hit. Here's why. Adam Tinworth Mar 18, 2020 3 min read
Members only SEO SEO Update #4: Search 2020 New year, new algorithm update. Plus some clarity on subheadings, and predictions for the year ahead. Adam Tinworth Jan 14, 2020 4 min read
Members only SEO SEO Update #2: structured data, more on BERT and (gasp) the algorithm changes… What you need to know in the world of SEO this week… Adam Tinworth Nov 25, 2019 3 min read
news innovation Taking Google (and Facebook)'s money ethically Can you use funding from the tech giants to build products that are sustainable without them? Adam Tinworth Nov 12, 2019 1 min read
SEO New Google update aims to prioritise original reporting over rapid writethroughs Big news from Google: it's tweaked its algorithms to prioritise original reporting - and to display it for longer. Adam Tinworth Sep 13, 2019 4 min read
SEO SEOs buying up defunct URLs linked to by major news sites The black hat SEO business has a new trick - and publishers should be careful of their old links. Adam Tinworth Jul 27, 2019 2 min read
privacy We'll regret surrendering our ambient privacy You don't know what you've got til it's gone. They paved paradise and put up a Facebook lot. Adam Tinworth Jun 20, 2019 1 min read
MailOnline MailOnline takes brutal hit from Google algorithm update A MailOnline SEO has admitted to a big traffic hit from a Google change. Adam Tinworth Jun 7, 2019 1 min read
AMPs The trouble with AMP Many publishers feel compelled to use the Accelerated Mobile Pages format because Google favors it so strongly. Could we make it better? Adam Tinworth May 23, 2019 2 min read
apple Apple kills Google's internal apps, too Google feels Apple's banhammer a day after Facebook fell before it… Adam Tinworth Jan 31, 2019 1 min read
local journalism Facebook's donations won't save local journalism, but better CMSes just might This week, Facebook has joined Google in throwing millions at the local news business. Is this really going to help the industry recover - or should we bee looking elsewhere? Adam Tinworth Jan 17, 2019 8 min read
Adam Tinworth