SEO
How to get your relationship with Google back on track
A tool for making the most of Google Analytics, and how to recover from a SEO nightmare.
analytics
Save your old Google Analytics 3 data now
Google Analytics 3 has been dead for a year now - but its data is about to be buried. You have just a few days left to save it.
podcasting
Podcasting news round-up
A quick round-up of stories about Podcasting, from Apple's analytics change, to some cool new mics from Røde.
substack
Why I don't read the Press Gazette newsletter now
The problem with playing the platform game, even if it's a newsletter platform. And another reason to mistrust AI…
diversity
Using data to diversify your audience
How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.
analytics
Sell the harder story, don’t just milk the easy one
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
analytics
Apple hits email analytics again in iOS17
Apple's stripping another analytics tool from our toolbox with new privacy features in iOS17
Publishing
Four things publishers should give up in 2023
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
news review
News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video
Six stories from around the web that will inform your audience strategy.
Video
I miss deadlines. Would you?
Some thoughts on B2B newsletters, the endless pivot to video, and Substack's growing moat.
attention
When less journalism is more
The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.
analytics
On engagement metrics and Facebook malignancy
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.