analytics
Why I don't read the Press Gazette newsletter now Paid Members Public
The problem with playing the platform game, even if it's a newsletter platform. And another reason to mistrust AI…
Using data to diversify your audience Paid Members Public
How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.
Sell the harder story, don’t just milk the easy one Paid Members Public
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
Apple hits email analytics again in iOS17 Paid Members Public
Apple's stripping another analytics tool from our toolbox with new privacy features in iOS17
Four things publishers should give up in 2023 Paid Members Public
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video Paid Members Public
Six stories from around the web that will inform your audience strategy.
I miss deadlines. Would you? Paid Members Public
Some thoughts on B2B newsletters, the endless pivot to video, and Substack's growing moat.
When less journalism is more Paid Members Public
The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.
