Featured publishing Four things publishers should give up in 2023 Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now. Adam Tinworth Jan 24, 2023 5 min read
news review News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video Six stories from around the web that will inform your audience strategy. Adam Tinworth Jan 28, 2022 3 min read
video I miss deadlines. Would you? Some thoughts on B2B newsletters, the endless pivot to video, and Substack's growing moat. Adam Tinworth Sep 21, 2021 5 min read
attention When less journalism is more The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better. Adam Tinworth Sep 28, 2020 4 min read
Members only analytics On engagement metrics and Facebook malignancy Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it. Adam Tinworth Sep 15, 2020 6 min read
Paid members only attention If you don’t understand attention, you don’t understand digital publishing Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet. Adam Tinworth Feb 17, 2020 5 min read
analytics One Man & His Blog’s top 10 posts of 2019 As the year ends, let’s take a look at the posts that caught the imagination of the most people over 2019. Adam Tinworth Dec 31, 2019 7 min read
engaged reading digest Engaged Reading Digest: Deepfakes, YouTube controversy and better analytics through complexity Five links on engaged journalism to see you through the morning coffee break Adam Tinworth Nov 12, 2019 3 min read
analytics How analytics impact journalists' sense of newsworthiness New research suggests that traffic can influence your sense of what is newsworthy. Adam Tinworth Nov 11, 2019 1 min read
financial times How the Financial Times measures quality reads The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about. Adam Tinworth Apr 10, 2019 1 min read
analytics Paywalls and Analytics Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly. Adam Tinworth Mar 19, 2019 1 min read
Amedia: how to turn local news readers into subscribers Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it. Adam Tinworth Apr 26, 2017 4 min read
analytics This guy analysed what data Buzzfeed is collecting about you - and you won't believe what he found… Adam Tinworth Jun 24, 2014 1 min read