analytics

A mic ready for a podcasting sesh

Podcasting news round-up Members Public

A quick round-up of stories about Podcasting, from Apple's analytics change, to some cool new mics from Røde.

Adam Tinworth
Adam Tinworth
podcasting
An annoyed email.

Why I don't read the Press Gazette newsletter now Members Public

The problem with playing the platform game, even if it's a newsletter platform. And another reason to mistrust AI…

Adam Tinworth
Adam Tinworth
substack
Daisy Donald, principal, FT Strategies talking at the Future of Media Technology conference.

Using data to diversify your audience Members Public

How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.

Adam Tinworth
Adam Tinworth
diversity
A graph hanging over a sea.

Sell the harder story, don’t just milk the easy one Members Public

Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?

Adam Tinworth
Adam Tinworth
analytics
Two security guards watching an Apple user on her iPhone.

Apple hits email analytics again in iOS17 Members Public

Apple's stripping another analytics tool from our toolbox with new privacy features in iOS17

Adam Tinworth
Adam Tinworth
analytics
An illustration of to web publishers meditating in a zen fashion.

Four things publishers should give up in 2023 Members Public

Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.

Adam Tinworth
Adam Tinworth
Publishing

News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video Members Public

Six stories from around the web that will inform your audience strategy.

Adam Tinworth
Adam Tinworth
news review

I miss deadlines. Would you? Members Public

Some thoughts on B2B newsletters, the endless pivot to video, and Substack's growing moat.

Adam Tinworth
Adam Tinworth
video