analytics
How to get your relationship with Google back on track Paid Members Public
A tool for making the most of Google Analytics, and how to recover from a SEO nightmare.
Save your old Google Analytics 3 data now Paid Members Public
Google Analytics 3 has been dead for a year now - but its data is about to be buried. You have just a few days left to save it.
Podcasting news round-up Paid Members Public
A quick round-up of stories about Podcasting, from Apple's analytics change, to some cool new mics from Røde.
Why I don't read the Press Gazette newsletter now Paid Members Public
The problem with playing the platform game, even if it's a newsletter platform. And another reason to mistrust AI…
Using data to diversify your audience Paid Members Public
How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.
Sell the harder story, don’t just milk the easy one Paid Members Public
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
Apple hits email analytics again in iOS17 Paid Members Public
Apple's stripping another analytics tool from our toolbox with new privacy features in iOS17
Four things publishers should give up in 2023 Paid Members Public
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
