Six stories from around the web that will inform your audience strategy.

Some thoughts on B2B newsletters, the endless pivot to video, and Substack's growing moat.

The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.

Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.

Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.

As the year ends, let’s take a look at the posts that caught the imagination of the most people over 2019.

Five links on engaged journalism to see you through the morning coffee break

New research suggests that traffic can influence your sense of what is newsworthy.

The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.

Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly.

Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it.