analytics
![Rushing to save that old Google Analytics data.](/content/images/size/w1384/2024/06/save-your-analytics-now.jpg)
Save your old Google Analytics 3 data now Paid Members Public
Google Analytics 3 has been dead for a year now - but its data is about to be buried. You have just a few days left to save it.
![A mic ready for a podcasting sesh](/content/images/size/w1384/2024/01/podcast-news-roundup.jpg)
Podcasting news round-up Paid Members Public
A quick round-up of stories about Podcasting, from Apple's analytics change, to some cool new mics from Røde.
![Daisy Donald, principal, FT Strategies talking at the Future of Media Technology conference.](/content/images/size/w1384/2023/09/IMG_2991.jpeg)
Using data to diversify your audience Paid Members Public
How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.
![A graph hanging over a sea.](/content/images/size/w1384/2023/06/sunk-traffic.jpg)
Sell the harder story, don’t just milk the easy one Paid Members Public
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
![](/content/images/size/w1384/2022/01/journalism-news-review.jpg)
News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video Paid Members Public
Six stories from around the web that will inform your audience strategy.