analytics
Four things publishers should give up in 2023 Paid Members Public
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video Paid Members Public
Six stories from around the web that will inform your audience strategy.
I miss deadlines. Would you? Paid Members Public
Some thoughts on B2B newsletters, the endless pivot to video, and Substack's growing moat.
When less journalism is more Paid Members Public
The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.
On engagement metrics and Facebook malignancy Paid Members Public
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
If you don’t understand attention, you don’t understand digital publishing Paid Members Public
Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
One Man & His Blog’s top 10 posts of 2019 Paid Members Public
As the year ends, let’s take a look at the posts that caught the imagination of the most people over 2019.
Engaged Reading Digest: Deepfakes, YouTube controversy and better analytics through complexity Paid Members Public
Five links on engaged journalism to see you through the morning coffee break
