Using data to diversify your audience Paid Members Public
How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.
Sell the harder story, don’t just milk the easy one Paid Members Public
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video Paid Members Public
Six stories from around the web that will inform your audience strategy.
When less journalism is more Paid Members Public
The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.