Featured publishing Four things publishers should give up in 2023 Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now. Adam Tinworth Jan 24, 2023 5 min read
Why newsletters are just getting started As if Monday couldn’t get any worse, here’s a video interview with me about newsletters… Adam Tinworth Jan 23, 2023 3 min read
Journalism’s year of chaos continues Then story of what went on inside Twitter after the Musk takeover, CNET’s AI teething issues and… journalist Barbie? Adam Tinworth Jan 18, 2023 5 min read
Google versus AI copy: fight! Will Google see Ai copy as spam? Is the Fediverse more than Mastodon? Do newsletters need a clear value proposition? All these questions violate Betteridge's Law… Adam Tinworth Jan 17, 2023 5 min read
SEO The case against guest posting Beware emails offering free posts. The cost might be much higher than you think… Adam Tinworth Jan 12, 2023 2 min read
local journalism A little respect (just a local bit) Another week, another economic crisis. But in other news, local politicians are getting more overtly disdainful of journalists, and big news sites are taking a serious SEO hit. Let's dive in… Adam Tinworth Oct 3, 2022 3 min read
Members only newsletter Some helpful content for you Google is rolling out a major new update, Facebook is killing its most useful tool, and we remember a genuine magazine pioneer. Adam Tinworth Aug 25, 2022 6 min read
SEO Major Google update incoming: the helpful content update is imminent Google's hitting us with a major new update next week. Here's what you need to know. Adam Tinworth Aug 19, 2022 3 min read
tiktok Five great reads from the online content mines Plus some jobs, a tip, and Lagerfeld’s iPods. Yes, really. Adam Tinworth May 7, 2022 5 min read
audience engagement WhatsApp for war reporting, Reddit for search and Twitter for GIFs… Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks. Adam Tinworth Mar 23, 2022 3 min read
SEO SEO Q&A: suggested links and microsites If someone emails asking you to add a link to your content, what should you do? And should you let a division of your company have their own website? Adam Tinworth Jan 18, 2022 4 min read
SEO SEO: AMP’s days are numbered Since 2014, publishers have felt obliged to publish Accelerated Mobile Pages to get good news search traffic. Those days may well be over. Adam Tinworth Nov 22, 2021 2 min read
technical tips Writing headlines for search: the latest changes Google's been messing around with how it displays headlines in search results. Here's what you need to know. Adam Tinworth Oct 18, 2021 4 min read
Members only links Lunchtime links: subs, Google News and the problem with Wikipedia It must be the silly season. LinkedIn is getting into subs? Plus some useful stuff on Google News and a critical look at the media/Wikipedia intersection Adam Tinworth Aug 2, 2021 4 min read
audience development Why audience strategy is vital for any publisher Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions… Adam Tinworth Jul 1, 2021 4 min read
Paid members only SEO The big shift in SEO Search has changed more in the last few years than in the previous decade. It's time to shift your thinking. Adam Tinworth Jun 22, 2021 2 min read
Members only audience engagement A feast of audience engagement reading Now just watch me justify that headline in the first par… Adam Tinworth Jun 22, 2021 7 min read
Paid members only Morning Conference emails Google's shift towards quality (again) If you want affiliate revenue, you need to actually do the work… Adam Tinworth Apr 15, 2021 2 min read
Morning Conference emails Morning Conference: The Recirculation System Some useful insights about moving readers around yoru site, another notable Google update, and more… Adam Tinworth Apr 9, 2021 3 min read
Paid members only SEO Morning Conference: Core Web Vitals are coming for your search traffic A major change is coming to SEO from next month. Plus a few Clubhouse links. Adam Tinworth Apr 8, 2021 2 min read