SEO

Posts about search engine optimisation

The AI pendulum keeps swinging Members Public

When will publisher learn that AI isn't a quick fix for cheap content? Plus changes at the BBC, an SEO apocalypse and more.

Adam Tinworth
Adam Tinworth
AI
A researcher with books in front of her, photos on the wall behind, and a pile of gems in front of her.

Google seeks hidden gems, and YouTube polices AI Members Public

YouTube is policing AI, LinkedIn is getting personal — and so is Google?

Adam Tinworth
Adam Tinworth
SEO
Redundant journalists walking from the darkness into the light.

How to accidentally create a competitor Members Public

What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…

Adam Tinworth
Adam Tinworth
Threads

TikTok hides the money Members Public

Plus AI is polluting search already, and the industry jobs bloodbath continues.

Adam Tinworth
Adam Tinworth
AI
A platonic ideal of a journalist, probably.

How to journalist better Members Public

This issue guaranteed to be 100% Halloween free — unless you're really scared of AI content…

Adam Tinworth
Adam Tinworth
Journalism
A giant magnifying glass hanging over journalists at work

Dispatches from the SEO trenches Members Public

A quick round-up of news for those of you battling with Google's ever-shifting algorithm. Are you a Google Entity yet?

Adam Tinworth
Adam Tinworth
SEO
A happy blogger bringing the traffic…

So, blogs are dead are they? Members Public

If you want to rank, get yourself a blog, it appears…

Adam Tinworth
Adam Tinworth
Blogging
BBC news journalist Ros Atkins speaking at an event at City, University of London.

Cuttings #5: Ros Atkins explains my delay Members Public

A (delayed) digest of reading about AI, SEO and the problems with newsroom objectivity around the conflict in the Middle East.

Adam Tinworth
Adam Tinworth
AI