Cuttings
Cuttings #1
Essential reads on AI, SEO and Bluesky
SEO
Posts about search engine optimisation
digital disruption
Missing Links & Unfinished Thoughts: False Prophets and Useful Tools
More gems from the published archive, looking at the problem with media innovation, and the first real meme…
comments
Anyone know of any big stories happening today?
There's got to be something. Maybe an election somewhere?
AI
AI: should publishers sign up or sue?
The media versus the AI companies is the latest battlefront in the war between platforms and publishers. Which side should we pick?
SEO
How to get your relationship with Google back on track
A tool for making the most of Google Analytics, and how to recover from a SEO nightmare.
TikTok
The secret to a great headline revealed
Plus why TikTok can be surprisingly boring.
admin
Seasonal publishing
What I'm doing with One Man & His Blog this Autumn — and four hand-rolled links for your pleasure.
Google is on the naughty step
Its search engine is a monopoly — and Google is guilty of abusing that.
newsletter
X predicts a riot
Has the loosened moderation under Elon Musk lead to the thuggery on the UK's streets over the weekend? Plus a glimpse at the possible future of search.
Journalism
How publications get sloppy
A perfect storm of dodgy SEO, dodgier AI work and the desperate need to protect affiliate revenue is breeding a whole new type of web content slop.
AI
Is AI search a sideshow, or a potential economic apocalypse?
Will AI-infused search be the end of publishing economics as we know it? Or is the hype outrunning the utility?
TikTok
TikTok vs the USA, AI vs the EU: Fight!
The regulators get itchy about China and AI, and a useful SEO tool gets its last update before AI changes everything — forever! (Maybe.)