SEO

Posts about search engine optimisation

AI-written slop messing up your web shopping experience.

How publications get sloppy Members Public

A perfect storm of dodgy SEO, dodgier AI work and the desperate need to protect affiliate revenue is breeding a whole new type of web content slop.

Adam Tinworth
Adam Tinworth
Journalism
AI-infused search robots wreaking an economic apocalypse on the world

Is AI search a sideshow, or a potential economic apocalypse? Members Public

Will AI-infused search be the end of publishing economics as we know it? Or is the hype outrunning the utility?

Adam Tinworth
Adam Tinworth
AI
A politician scrapping with robots.

TikTok vs the USA, AI vs the EU: Fight! Members Public

The regulators get itchy about China and AI, and a useful SEO tool gets its last update before AI changes everything β€” forever! (Maybe.)

Adam Tinworth
Adam Tinworth
TikTok

The second age of digital journalism is over Members Public

Vice is the latest digital player to collapse. But the phoenix of the third era of digital media is being birthed in the ashes of the social web age.

Adam Tinworth
Adam Tinworth
Vice
A young journalist enslaved by the power of bad SEO advice.

Why you're probably doing SEO wrong Members Public

Why bad SEO advice is costing publishers dearly in the Helpful Content age, and why consolidating local newspapers is a recipe for further decline.

Adam Tinworth
Adam Tinworth
SEO
A robot arm shaking hands with a human, after closing a deal

OpenAI is paying Axel Springer for its content Members Public

The German publishing giant has inked a deal with OpenAI, the company behind ChatGPT

Adam Tinworth
Adam Tinworth
AI

The AI pendulum keeps swinging Members Public

When will publisher learn that AI isn't a quick fix for cheap content? Plus changes at the BBC, an SEO apocalypse and more.

Adam Tinworth
Adam Tinworth
AI
A researcher with books in front of her, photos on the wall behind, and a pile of gems in front of her.

Google seeks hidden gems, and YouTube polices AI Members Public

YouTube is policing AI, LinkedIn is getting personal β€” and so is Google?

Adam Tinworth
Adam Tinworth
SEO