SEO
Posts about search engine optimisation
Is AI search a sideshow, or a potential economic apocalypse? Paid Members Public
Will AI-infused search be the end of publishing economics as we know it? Or is the hype outrunning the utility?
TikTok vs the USA, AI vs the EU: Fight! Paid Members Public
The regulators get itchy about China and AI, and a useful SEO tool gets its last update before AI changes everything โ forever! (Maybe.)
Why you're probably doing SEO wrong Paid Members Public
Why bad SEO advice is costing publishers dearly in the Helpful Content age, and why consolidating local newspapers is a recipe for further decline.
OpenAI is paying Axel Springer for its content Paid Members Public
The German publishing giant has inked a deal with OpenAI, the company behind ChatGPT
Google seeks hidden gems, and YouTube polices AI Paid Members Public
YouTube is policing AI, LinkedIn is getting personal โ and so is Google?
How to accidentally create a competitor Paid Members Public
Whatโs to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns outโฆ