SEO
Posts about search engine optimisation
The AI pendulum keeps swinging Paid Members Public
When will publisher learn that AI isn't a quick fix for cheap content? Plus changes at the BBC, an SEO apocalypse and more.
Google seeks hidden gems, and YouTube polices AI Paid Members Public
YouTube is policing AI, LinkedIn is getting personal — and so is Google?
How to accidentally create a competitor Paid Members Public
What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…
How to journalist better Paid Members Public
This issue guaranteed to be 100% Halloween free — unless you're really scared of AI content…
Dispatches from the SEO trenches Paid Members Public
A quick round-up of news for those of you battling with Google's ever-shifting algorithm. Are you a Google Entity yet?
So, blogs are dead are they? Paid Members Public
If you want to rank, get yourself a blog, it appears…
Cuttings #5: Ros Atkins explains my delay Paid Members Public
A (delayed) digest of reading about AI, SEO and the problems with newsroom objectivity around the conflict in the Middle East.
TikTok hides the money Paid Members Public
Plus AI is polluting search already, and the industry jobs bloodbath continues.