Social Media

Posts about social media platforms, how to use them and techniques for getting the best results.

News Roundup: De-politicising Threads and profitable Indies Members Public

Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.

Adam Tinworth
Adam Tinworth
Social Media

Always fish where the audience swim Members Public

And other strained metaphors about the state of journalism.

Adam Tinworth
Adam Tinworth
audience engagement

The Media Inflection Point: a manifesto for audience centricity Members Public

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Adam Tinworth
Adam Tinworth
audience strategy

Better Threads than dead Members Public

Threads has gone global by finally launching in the EU, and is beginning to add ActivityPub, connecting it to the Mastodon world. Could it be winning?

Adam Tinworth
Adam Tinworth
Meta

The meta-newsletter newsletter Members Public

Newsletters are over, apparently. But we know better than that, don't we?

Adam Tinworth
Adam Tinworth
newsletters

Saving local news, one newsletter at a time Members Public

Local newsletters for local people, as The League of Gentlemen never said. Plus, AMP is dead, and Threads is rapidly developing…

Adam Tinworth
Adam Tinworth
newsletters
A horror image of people being zombified by a phone with TikTok on the screen.

Avoiding the TikTok trap Members Public

TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?

Adam Tinworth
Adam Tinworth
tiktok

TikTok hides the money Members Public

Plus AI is polluting search already, and the industry jobs bloodbath continues.

Adam Tinworth
Adam Tinworth
AI