Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Meaningful Audience Growth in the Social Age Paid Members Public
With the perception that social and search traffic is on the slide, what should audience teams do now?
The next few years will be a great time for journalism innovation Paid Members Public
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
X on the beach Paid Members Public
Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.
Twitter’s decline has birthed a new social ecosystem Paid Members Public
There won't be one Twitter killer. Instead, the platform's decline has opened up the world of microblogging.
Threads: first impressions of Meta’s new Twitter competitor Paid Members Public
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
Digital News Report 2023: the social challenge for audience growth Paid Members Public
2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.
Journalism’s polycrisis, explained Paid Members Public
While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.
Good AI, Bad AI Paid Members Public
In today's roundup: how to get generative AI wrong — and right. New video tools. And… a moderation game…?
