Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Five telling quotes Paid Members Public
Five pieces worth your times — and quotes that show you why.
Rule 1: Never trust Facebook Paid Members Public
Zuckerberg is MAGAing Facebook and Instagram. But he's always done what suits the company, not what helps the users.
Journalism is a social process: we need to connect with our audience Paid Members Public
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
The post X-battle: Threads is down, but not out Paid Members Public
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
The Bluesky explosion and the Substack trap Paid Members Public
The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack
Bluesky is having a moment. Time to pay attention. Paid Members Public
Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
Podcasting is the mainstream media now Paid Members Public
Now research suggests podcasting is mainstream, in the UK at least. Plus a PR over-reaches, and the debate about teens and social media
Forget the volume, feel the community Paid Members Public
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
