Social Media

Posts about social media platforms, how to use them and techniques for getting the best results.

Finding sceptical news audiences on social media

Finding news audiences in the social media shift Members Public

In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.

Adam Tinworth
Adam Tinworth
reuters institute
A cartoon of a human supervisor checking the work on an AI robot who has been making social videos.

Social videos: No, AI can't do them by itself Members Public

That AI isn't putting you out of a job yet — but it might be about to change it…

Adam Tinworth
Adam Tinworth
AI
Good fences make good neighbours.

Collapsing Context Collapse Members Public

Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.

Adam Tinworth
Adam Tinworth
community management
The sands of time are counting down for TikTok in the US

One year until TikTok is banned in the USA Members Public

The US Senate votes to force Bytedance to sell TikTok — or see it banned in the US. Social media is the new geopolitical battleground.

Adam Tinworth
Adam Tinworth
TikTok
Playing the last post for the defunct Twitter competitor Post News

The last post for Post News Members Public

Another would-be Twitter replacement is dead in the water. What killed this one?

Adam Tinworth
Adam Tinworth
microblogging
TikTok zombies, being influenced by the algorithm

TikTok Watch Members Public

The Chinese-controlled social network really doesn't want to play nice with other governments…

Adam Tinworth
Adam Tinworth
TikTok

News Roundup: De-politicising Threads and profitable Indies Members Public

Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.

Adam Tinworth
Adam Tinworth
Social Media

Always fish where the audience swim Members Public

And other strained metaphors about the state of journalism.

Adam Tinworth
Adam Tinworth
audience engagement