audience strategy
Two examples of why publishers need to own their audience relationships
When other businesses get between us and our readers, we become vulnerable to their decisions.
Publishing
(227)Post about the art and strategies of professional publishing, from business models to platforms, and more.
Publishing
The four pillars of modern media
The way people get information has changed. And we're not adapting fast enough.
print
Seeking refuge from the technofeudalist attention economy – in print
Print doesn't have to die for digital to win.
Publishing
When digital goes shopping for print
Tortoise wants The Observer. Unherd has got The Spectator, and installed a new editor. The relationship between tradition print-era brands and digital startups has suddenly reversed.
WordPress
WordPress just lost its default status for publishers
The battle between Automattic and WP Engine has exposed an unexpected vlunerability of the WordPress ecosystem — and it's one publishers should be wary of.
Publishing
This is how the future media ecosystem will look
The death of Buzzfeed News and the bankrupty of Vice make it clear how the new media ecosystem is developing: it's surprisingly… nautical?
newsletters
What is a newsletter?
Rethinking how we conceptualise newsletters, why you should ignore the podcast doom-mongers and more in today’s updates.
Publishing
Four things publishers should give up in 2023
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
attention
If you don’t understand attention, you don’t understand digital publishing
Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.