cms
Your coffee reading, or the Monday linkdump
For your amusement and edification as you sip your coffee
audience strategy
Audience Strategy: further reading
Some links, mainly for my Audience Strategy students - but of possible interest to others.
newsletters
The newsletter inquisition
Some insights into newsletter strategy, based on unanswered questions from a Smartocto webinar
missing links
The missing links and unfinished thoughts
The links I should have shared, the posts I should have written…
audience engagement
Tales of people-powered journalism
Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.
david knowles
Goodbye, David: a man who knew his audience
Farewell to a former student who passed away over the weekend. Plus some interesting reading on audience work.
future of print
Building a new print magazine, newsletter first
Build a newsletter, develop a community and then print a mag.
newsletters
Lessons from The Telegraph’s newsletters
The Telegraph's newsletter team gave insights into how they maintain and grow a large panel of newsletters
newsletters
Lessons from award-winning newsletters
What are the secrets of a good newsletter? What should you measure - and how much should you listen to your audience? Here’s some answers from the very best newsletter publishers.
newsletters
Commercial lessons from the Black Ballad founder’s newsletter
How a weekly newsletter has become central to both the community building and monetisation of a ground-breaking website for black women.
newsletters
Lessons from Newsletter-First Publications
What can publishers learn about newsletter strategy from independent businesses that grew newsletter first? Notes from a panel discussion.
substack
Substack really has a Nazi problem now
In the couple of months since an Atlantic piece suggested Substack has a Nazi problem, the normally PR-savvy newsletter company has dropped the ball repeatedly. And both publishers and subscribers are quitting.