Adam Tinworth

(5486)

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 25 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

GEO for OM&HB?

Should I make this site more LLM friendly?

Does Meta have the “stink of death” about it?

The once-and-former Facebook is losing its grip on cultural power.

personal

Three months on

It's been a quarter of a year since a lampost attacked my head.

audience strategy

Community on news sites: 2006 versus 2026

Have we managed to learn anything in two decades?

obituaries

The passing of Om Malik

We've lots one of my earliest blogging idols, just when we need him most

What happens if you take the fear out of AI?

Fear-based marketing is infecting all of us. Do we need to slow down and stop panicing?

Facebook

Read Careless People, fight Facebook

A year on, the author of the best Facebook exposé is still being silenced by the company

podcasting

Cuttings: AI in court, and defining podcasts

Google's AI is ruled liable in Germany, media leaders try to define podcasting – and I'm on a podcast (again)

digital news report

Digital News Report 2026: the year that everything changes

2026 is the year where social platform come to dominate news distribution – and video platforms in particular. What does that mean for traditional journalism businesses?