Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

Launching the Institute for Creativity and AI Members Public

What happens when you take academics from across multiple disciplines, and let them explore the intersection of creativity and AI? We're about to find out…

Adam Tinworth
Adam Tinworth
AI
A spool of thread, tanged and messed up

How Threads got tangled Members Public

Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?

Adam Tinworth
Adam Tinworth
Threads

Facebook woos the kids Members Public

And this might matter to local journalism. Plus: has The Telegraph found a buyer? And the mysteries of algospeak.

Adam Tinworth
Adam Tinworth
Meta
A sticker on the outside of an iPad that reads "bloggers always blogging about blogging".

On bloggers and journalists, 20 years on Members Public

An old debate reared its head over the weekend. Why do journalists still misunderstadn what blogging was — and is?

Adam Tinworth
Adam Tinworth
Blogging
How many people are you — and how many ways do you represent yourself?

How many people are you? Members Public

Meta is up to its old tricks, the WordPress meltdown continues, and Shorts aren't long enough, it seems. Happy Monday!

Adam Tinworth
Adam Tinworth
Threads
Robots shopping for newspapers and magazines

When digital goes shopping for print Members Public

Tortoise wants The Observer. Unherd has got The Spectator, and installed a new editor. The relationship between tradition print-era brands and digital startups has suddenly reversed.

Adam Tinworth
Adam Tinworth
Publishing
A ghost reads a local newspaper, under a bell, inside a victorian mill.

The Mill, The Bell, the Ghost and the future of local news Members Public

Mill Media's latest site eschews Substack for Ghost. That's great: the web/newsletter/subscriptions space needs competition, and a choice of platforms for publishers.

Adam Tinworth
Adam Tinworth
Local News
Burn, baby, burn: it's a WordPress inferno!

WordPress just lost its default status for publishers Members Public

The battle between Automattic and WP Engine has exposed an unexpected vlunerability of the WordPress ecosystem — and it's one publishers should be wary of.

Adam Tinworth
Adam Tinworth
WordPress