X (Twitter)
Cuttings: Getting back with your X
A weekly round-up of links worth reading for people in the media racket
Journalism
New pathways into journalism
A Substack missive from a former student gave me pause for thought
audience strategy
Maximising audience yield – and engagement
How do we transalte audience strategy into business benefit? An expert panel discusses the challenges.
financial times
How the Financial Times is putting audience at the heart of its strategy
And how they're navigating the realtionship with AI companies
Journalism
14 Years of My Work Just Vanished From the Web
Over 1000 pieces appear to be gone from the internet. Our work can be more fragile than we are.
