Journalism
The Observer, The Salt Path and the secret roots of attention
There are untold thousands of memoirs based on lies. So why did this one catch such widespread attention?
Adam Tinworth
Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.
0707
20 years ago
Two decades ago, a series of terrorist attacks shook London. And I found myself on the cusp of two worlds of journalism.
AI
Media & AI: exponential change is here
The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.
Journalism
Six insightful reactions to the Digital News Report 2025
In amongst the relentless self-promotion, there are gems of wisdom to be found in LinkedIn…
Journalism
Digital News Report 2025: exponential media change is here
The era of incremental media change is over, and the emerging media tsunami is upon us. It's exponential all the way from here on out.
AI
Walking the tightrope between AI and audiences
Yes, being left behind is a risk. But so is destroying audience trust while leaving ourselves in hock to toxic companies.
Cuttings
Cuttings #1
Essential reads on AI, SEO and Bluesky
Social Media
When did you last reply to someone on a social network?
A little more conversation, a little less promotion, please
donald trump
Is Trump a blogger or a social object?
The relationship between Trump and other users of his social media platform Truth Social is interesting, and not a little alarming.
AI
The problem isn't AI, the problem is humans
We have a great new tool. We just have to learn to use it properly…
Journalism
Why is media so… conservative?
For an industry so obsessed with news, why are we so reluctant to cover new things?
AI
Sit quietly and read time: AI, Meta, money and… Tintin?
Some worthwhile reading gleaned from my open tabs over the Bank Holiday weekend…