One Man & His Blog

Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.

Audience Strategy: News Links #1

Some links, mainly for MA Interactive Journalism students on the Audience Strategy module…

Jan 27, 2023

2 min read

Accountability for my TikTok Heresy

Plus some explanation of why social platforms go bad, and how the FT’s Mastodon experiment died.

Jan 26, 2023

4 min read

Members only

The readers write: on newsletter fights, due credit and AI in the newsroom

Question and feedback from readers on newsletters, AI, local journalism and TikTok.

Jan 25, 2023

4 min read

podcasting

Why open rates, keywords and Twitter are the past — and podcasting has a great future

It's time to stop clinging to the publishing wisdom of the past. And the decline in new podcasts is not the bad news it looks on the surface.

Jan 24, 2023

4 min read

Featured

publishing

Four things publishers should give up in 2023

Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.

Jan 24, 2023

5 min read

Why newsletters are just getting started

As if Monday couldn’t get any worse, here’s a video interview with me about newsletters…

Jan 23, 2023

3 min read

Journalism’s year of chaos continues

Then story of what went on inside Twitter after the Musk takeover, CNET’s AI teething issues and… journalist Barbie?

Jan 18, 2023

5 min read

Google versus AI copy: fight!

Will Google see Ai copy as spam? Is the Fediverse more than Mastodon? Do newsletters need a clear value proposition? All these questions violate Betteridge's Law…

Jan 17, 2023

5 min read

Lunch’n’Link #3: Newsletters 1, Twitter API 0

Reach finally hits on the right strategy for local audiences - and Elon Musk continues to wreak havoc on the the Twitter ecosystem

Jan 13, 2023

3 min read

AI journalism is here and writing on an iPad

The robots! They're writing! Do you hear me? THEY'RE WRITING OUR STORIES!

Jan 12, 2023

5 min read

SEO

The case against guest posting

Beware emails offering free posts. The cost might be much higher than you think…

Jan 12, 2023

2 min read

newsletters

Moving from Revue to other platforms for editorial publishers

Revue will be dead by the middle of January. You only have a few days left to migrate your newsletter. Here's three great choices for you.

Jan 6, 2023

6 min read

Featured

year in review

One Man & His Blog’s top 10 posts of 2022

2022 was all about two stories: the rise of newsletters and the fall of social media. Here's how that played out on my site.

Jan 4, 2023

7 min read

Twitter

Musk disbands Twitter Trust & Safety Council

Twitter is rapidly becoming Elon Musk’s personal plaything. Dissenting opinions on its management are not required.

Dec 13, 2022

2 min read

Twitter

Five things we learnt from The Twitter Files

After nearly a week of “revelatory” Twitter threads, what have we actually learnt?

Dec 12, 2022

5 min read

brand journalism

The end of Future

Andreessen Horowitz’s short-lived foray into tech journalism is over. When even VCs don’t see a future in tech hype media, what does that mean for the rest of us?

Dec 6, 2022

2 min read

7 things I learned from the Media Moments 2022 report

The annual Media Moments report from the Media Voices crew is here - here’s the highlights.

Nov 30, 2022

4 min read

Twitter

It’s really time to stop embedding tweets in articles

Things are changing so fast under Elon Musk, embedding Tweets may no longer be safe, if they're important to the story

Nov 16, 2022

1 min read

social media

Social media isn’t dead — it’s regenerating

Despite Twitter and Meta’s troubles, humanity’s desire to create and share will not diminish. They’ll just find new ways of connecting. And they already are.

Nov 15, 2022

7 min read

mastodon

Mastodon servers for journalists

Looking for a Mastodon Instance to begin your journey in the fediverse as a journalist? You’ve come to the right place!

Nov 11, 2022

3 min read