Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

The second age of digital journalism is over Members Public

Vice is the latest digital player to collapse. But the phoenix of the third era of digital media is being birthed in the ashes of the social web age.

Adam Tinworth
Adam Tinworth
Vice

Reddit gets paid for AI training Members Public

Reddit has jumped into bed with Google’s AI, and is earning $60m from the encounter. It's another step in the monetisation of free labour.

Adam Tinworth
Adam Tinworth
AI

GenAI is coming for your video… Members Public

The camera may never lie, but there's no cameras involved in this video. Seeing is no longer believing…

Adam Tinworth
Adam Tinworth
AI

News Roundup: De-politicising Threads and profitable Indies Members Public

Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.

Adam Tinworth
Adam Tinworth
Social Media

Always fish where the audience swim Members Public

And other strained metaphors about the state of journalism.

Adam Tinworth
Adam Tinworth
audience engagement

The Media Inflection Point: a manifesto for audience centricity Members Public

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Adam Tinworth
Adam Tinworth
audience strategy
A digital publisher surfing the AI wav

AI and publishers: don't panic — yet Members Public

Why are publishers making fools of themselves by publishing AI content too soon? They're terrified of repeating the mistakes of the past.

Adam Tinworth
Adam Tinworth
AI
A mic ready for a podcasting sesh

Podcasting news round-up Members Public

A quick round-up of stories about Podcasting, from Apple's analytics change, to some cool new mics from Røde.

Adam Tinworth
Adam Tinworth
podcasting