If you don’t understand attention, you don’t understand digital publishing
Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
You might also like...
Dec
10
Why Substack's evolution is beginning to worry me
Is the newsletter platform a boon for independent journalism — or the beginnings of another attention gatekeeper that we'll all regret supporting?
4 min read
Nov
13
The two reasons why most newsletters will fail
4 min read
Oct
13
Understanding Editorial Newsletters: a brief guide
The hype around the "star journalist" newsletter is in danger of obscuring a deeper and more important truth about the role of newsletters in journalism.
6 min read
Sep
28
When less journalism is more
The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.
4 min read
Sep
15
On engagement metrics and Facebook malignancy
6 min read