If you don’t understand attention, you don’t understand digital publishing
Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
Read more
Digital News Report 2025: exponential media change is here
The era of incremental media change is over, and the emerging media tsunami is upon us. It's exponential all the way from here on out.
Walking the tightrope between AI and audiences
Yes, being left behind is a risk. But so is destroying audience trust while leaving ourselves in hock to toxic companies.
Cuttings #1
Essential reads on AI, SEO and Bluesky
When did you last reply to someone on a social network?
A little more conversation, a little less promotion, please