If you don’t understand attention, you don’t understand digital publishing

Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.

Adam Tinworth
Adam Tinworth

This post is for paying subscribers only

Subscribe

Already have an account? Log in

You might also like

NEXT Berlin 2012 - liveblogs Members Public

Ah, I love NEXT. Unlike many tech-based conferences, which are very rooted in the now, they have a remarkable knack of looking about two years into the future, and giving you a sense of what the world might look like then. I’ve been working with them since January, and

Adam Tinworth
Adam Tinworth
agencies

Some Good Reading About The Future of News Members Public

Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media

Adam Tinworth
Adam Tinworth
comments

Featured Posts

Facebook is done with our shit, frankly

A woman walks away down a rainy street, leaving behind unwanted flowers in the gutter.

Reddit gets paid for AI training

The Media Inflection Point: a manifesto for audience centricity

Substack really has a Nazi problem now

Substack faces an unprecedented storm of criticism

Better Threads than dead

Avoiding the TikTok trap

A horror image of people being zombified by a phone with TikTok on the screen.

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.