newsletters Grabbing a newsletter reader’s attention How do you get them to stop triaging and start reading? Adam Tinworth Jul 15, 2022 1 min read
substack Why Substack's evolution is beginning to worry me Is the newsletter platform a boon for independent journalism — or the beginnings of another attention gatekeeper that we'll all regret supporting? Adam Tinworth Dec 10, 2020 4 min read
Paid members only newsletters The two reasons why most newsletters will fail Like any good gold rush, people aren't paying enough attention to the details of what makes newsletters work. And that will lead to many flaming out. Here's why. Adam Tinworth Nov 13, 2020 4 min read
attention When less journalism is more The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better. Adam Tinworth Sep 28, 2020 4 min read
attention The other impact of Covid-19 on journalism: more competition for attention Lockdown is trapping people at home, and pushing everything online. And that means a while range of organisations have suddenly become publishers. Adam Tinworth May 14, 2020 6 min read
attention Engaged Reading Digest: who won the attention election? A quick round-up of useful digital publishing reading from around the web, including the Beeb on the Dark Web, and journalism LIVE. Adam Tinworth Feb 19, 2020 3 min read
Paid members only attention If you don’t understand attention, you don’t understand digital publishing Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet. Adam Tinworth Feb 17, 2020 5 min read
attention Why completion matters to digital journalism There's a psychological impact of completion we ignore at our peril Adam Tinworth Nov 25, 2019 2 min read
Instagram The World Record Egg: hacking attention for mental health? We now know who was behind the World Record Egg - and what they plan on doing with the account. But what does this tell us about today's attention economy? Adam Tinworth Feb 4, 2019 5 min read
influencers Rise of the Memeocracy — and its cost We reward the ability to win attention with fame, validation and money. But that comes with a psychological price. Adam Tinworth Jan 28, 2019 1 min read
digital diet Camping, burnout and a digital diet: exploring slow social media A week's digital disconnection has left me refreshed, but lacking enthusiasm for reconnecting on social media. Here's what I'm going to do about it. Adam Tinworth Jun 12, 2018 6 min read
attention Facebook is the out-of-town supermarket of the web, so let's learn to browse local Adam Tinworth Jan 8, 2018 2 min read
attention Your attention is your most precious resource: conserve it Adam Tinworth Dec 15, 2017 1 min read
attention Digital media brands are failing for the same reason as old media brands: they don't understand the attention economy Adam Tinworth Dec 11, 2017 4 min read
attention Maria Popova of Brain Pickings on attention and journalism Adam Tinworth Sep 1, 2014 1 min read