attention

Why we need new gatekeepers to counter AI slop Members Public

In less than two years, AI content is polluting search results and social networks. We need a new wave of curators to counter this.

Adam Tinworth
Adam Tinworth
attention

By-catch from the attention trawlers Members Public

While the MailOnline puts out vast nets of attention, the Telegraph is making audio agile. And what can we learn from dead podcasts?

Adam Tinworth
Adam Tinworth
attention

Grabbing a newsletter reader’s attention Members Public

How do you get them to stop triaging and start reading?

Adam Tinworth
Adam Tinworth
newsletters

Why Substack's evolution is beginning to worry me Members Public

Is the newsletter platform a boon for independent journalism — or the beginnings of another attention gatekeeper that we'll all regret supporting?

Adam Tinworth
Adam Tinworth
substack

The two reasons why most newsletters will fail Members Public

Like any good gold rush, people aren't paying enough attention to the details of what makes newsletters work. And that will lead to many flaming out. Here's why.

Adam Tinworth
Adam Tinworth
newsletters

When less journalism is more Members Public

The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.

Adam Tinworth
Adam Tinworth
attention

The other impact of Covid-19 on journalism: more competition for attention Members Public

Lockdown is trapping people at home, and pushing everything online. And that means a while range of organisations have suddenly become publishers.

Adam Tinworth
Adam Tinworth
attention

Engaged Reading Digest: who won the attention election? Members Public

A quick round-up of useful digital publishing reading from around the web, including the Beeb on the Dark Web, and journalism LIVE.

Adam Tinworth
Adam Tinworth
attention