attention
Grabbing a newsletter reader’s attention Paid Members Public
How do you get them to stop triaging and start reading?
Why Substack's evolution is beginning to worry me Paid Members Public
Is the newsletter platform a boon for independent journalism — or the beginnings of another attention gatekeeper that we'll all regret supporting?
The two reasons why most newsletters will fail Paid Members Public
Like any good gold rush, people aren't paying enough attention to the details of what makes newsletters work. And that will lead to many flaming out. Here's why.
When less journalism is more Paid Members Public
The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.
The other impact of Covid-19 on journalism: more competition for attention Paid Members Public
Lockdown is trapping people at home, and pushing everything online. And that means a while range of organisations have suddenly become publishers.
Engaged Reading Digest: who won the attention election? Paid Members Public
A quick round-up of useful digital publishing reading from around the web, including the Beeb on the Dark Web, and journalism LIVE.
If you don’t understand attention, you don’t understand digital publishing Paid Members Public
Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
Why completion matters to digital journalism Paid Members Public
There's a psychological impact of completion we ignore at our peril
