The two reasons why most newsletters will fail
Like any good gold rush, people aren't paying enough attention to the details of what makes newsletters work. And that will lead to many flaming out. Here's why.
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The Top 10 posts on OM&HB in 2025
What caught your eye and kept you reading in 2025?
AIs have no sense of humour
Face it: nobody's going to be selling prints of ChatGPT's best cartoons…
Cuttings: Breadth, Depth and WhatsApp
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
Playing the algorithm game
Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?