An attention trawler fishing the digital ocean

By-catch from the attention trawlers

While the MailOnline puts out vast nets of attention, the Telegraph is making audio agile. And what can we learn from dead podcasts?

Adam Tinworth
Adam Tinworth

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Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.