The AI pendulum keeps swinging

When will publisher learn that AI isn't a quick fix for cheap content? Plus changes at the BBC, an SEO apocalypse and more.

Adam Tinworth
Adam Tinworth

AI is not ready part #379

Futurism's Maggie Harrison spotted something pretty suss about some of the bylined authors at Sports Illustrated:

Outside of Sports Illustrated, Drew Ortiz doesn't seem to exist. He has no social media presence and no publishing history. And even more strangely, his profile photo on Sports Illustrated is for sale on a website that sells AI-generated headshots, where he's described as "neutral white young-adult male with short brown hair and blue eyes."

A source suggested it wasn't just the authors who were AI-generated, it was the articles, too. And then…

After we reached out with questions to the magazine's publisher, The Arena Group, all the AI-generated authors disappeared from Sports Illustrated's site without explanation.


Futurism is carving a lovely little niche for itself in catching out publishers using AI content in deceptive ways.

Sports Illustrated Published Articles by Fake, AI-Generated Writers
Sports Illustrated was publishing articles under seemingly fake bylines. We asked their owner about it — and they deleted everything.

An AI social media co-pilot

Matt Birchler decided to build himself an AI sidekick to check the likely impact of his social media posts, after a bad experience:

[Y]ou can provide it with the text (and images, if you’d like) for something you’re about to post to social media. It will then tell you what positive and negative reactions people might have to the post if all they knew about you was this one single post.

It's built using OpenAI's new custom GPTs, which means you need to be a paying ChatGPT customer to use it. However, I can't vouch for how well it works. I'm currently in the waitlist for GPT Plus. It's an interesting experience, queuing to give a company money. But then, as we've seen of late, OpenAI is no average company

You Don’t Know Me! My latest GPT
Sometimes you post something to social media and it escapes your friend group and goes some level of viral. This leads to tons of people who don’t know you seeing something you posted. They likely have zero context over who you are or what you believe. They don’t know if

There's an SEO apocalypse in progress

The annual autumn SEOpocalypse is here again:

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