Social Media
When did you last reply to someone on a social network?
A little more conversation, a little less promotion, please
audience strategy
Friday night's fine for linkin'
Lots of good stuff to read – and think about – over the weekend
AI
How are audiences feeling about AI in 2025?
More research showing just how wary audiences are of AI being used in journalism
audience strategy
Audience Strategy: further reading
Some links, mainly for my Audience Strategy students - but of possible interest to others.
newsletters
The newsletter inquisition
Some insights into newsletter strategy, based on unanswered questions from a Smartocto webinar
audience strategy
An uncomfortable audience success story
GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
reuters institute
Finding news audiences in the social media shift
In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.
newsletters
Lessons from The Telegraph’s newsletters
The Telegraph's newsletter team gave insights into how they maintain and grow a large panel of newsletters
Facebook is done with our shit, frankly
It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
audience strategy
The Media Inflection Point: a manifesto for audience centricity
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
TikTok
Avoiding the TikTok trap
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
audience strategy
Meaningful Audience Growth in the Social Age
With the perception that social and search traffic is on the slide, what should audience teams do now?