audience strategy
Two examples of why publishers need to own their audience relationships
When other businesses get between us and our readers, we become vulnerable to their decisions.
audience strategy
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community management
Journalism’s return to community is necessary – but risky
“Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.
AI
The real AI Opportunity
In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
audience engagement
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
Cuttings
Cuttings: Breadth, Depth and WhatsApp
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
LinkedIn
Playing the algorithm game
Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?
Journalism
Report and Connect: a manifesto for the survival of journalism in the AI age
A call for us to stop letting the tech companies define our work, and reset our focus on the audiences we need to survive
Future of Media Technology
From Traffic to Trust: Publishers’ response to AI
How can publishers respond to AI killing their traffic? Focus less on algorithms and more on audiences – and put community back at the heart of their journalism