audience strategy

Meaningful Audience Growth in the Social Age Members Public

With the perception that social and search traffic is on the slide, what should audience teams do now?

Adam Tinworth
Adam Tinworth
audience strategy
A journalist bursting with ideas deep in the woods

The next few years will be a great time for journalism innovation Members Public

With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.

Adam Tinworth
Adam Tinworth
community

X on the beach Members Public

Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.

Adam Tinworth
Adam Tinworth
Twitter
A Twitter-like bird, entirely made out of sewing thread

Threads: first impressions of Meta’s new Twitter competitor Members Public

Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.

Adam Tinworth
Adam Tinworth
Social Media

Digital News Report 2023: the social challenge for audience growth Members Public

2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.

Adam Tinworth
Adam Tinworth
audience strategy

Journalism’s polycrisis, explained Members Public

While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.

Adam Tinworth
Adam Tinworth
Journalism

What’s your Mastodon strategy? Members Public

Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.

Adam Tinworth
Adam Tinworth
mastodon

Facebook’s long, slow breakup with journalism is underway Members Public

Meta is putting Facebook's journalism-related features on the back burner. The social network's on and off relationship with news is finally over.

Adam Tinworth
Adam Tinworth
Facebook