audience strategy

The GB News logo with currency behind it

An uncomfortable audience success story Members Public

GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.

Adam Tinworth
Adam Tinworth
audience strategy
Finding sceptical news audiences on social media

Finding news audiences in the social media shift Members Public

In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.

Adam Tinworth
Adam Tinworth
reuters institute
A woman walks away down a rainy street, leaving behind unwanted flowers in the gutter.

Facebook is done with our shit, frankly Members Public

It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.

Adam Tinworth
Adam Tinworth
Facebook

The Media Inflection Point: a manifesto for audience centricity Members Public

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Adam Tinworth
Adam Tinworth
audience strategy
A horror image of people being zombified by a phone with TikTok on the screen.

Avoiding the TikTok trap Members Public

TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?

Adam Tinworth
Adam Tinworth
TikTok

Meaningful Audience Growth in the Social Age Members Public

With the perception that social and search traffic is on the slide, what should audience teams do now?

Adam Tinworth
Adam Tinworth
audience strategy
A journalist bursting with ideas deep in the woods

The next few years will be a great time for journalism innovation Members Public

With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.

Adam Tinworth
Adam Tinworth
community

X on the beach Members Public

Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.

Adam Tinworth
Adam Tinworth
X (Twitter)