audience strategy

A woman walks away down a rainy street, leaving behind unwanted flowers in the gutter.

Facebook is done with our shit, frankly Members Public

It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.

Adam Tinworth
Adam Tinworth
Facebook

The Media Inflection Point: a manifesto for audience centricity Members Public

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Adam Tinworth
Adam Tinworth
audience strategy
A horror image of people being zombified by a phone with TikTok on the screen.

Avoiding the TikTok trap Members Public

TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?

Adam Tinworth
Adam Tinworth
tiktok

Meaningful Audience Growth in the Social Age Members Public

With the perception that social and search traffic is on the slide, what should audience teams do now?

Adam Tinworth
Adam Tinworth
audience strategy
A journalist bursting with ideas deep in the woods

The next few years will be a great time for journalism innovation Members Public

With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.

Adam Tinworth
Adam Tinworth
community

X on the beach Members Public

Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.

Adam Tinworth
Adam Tinworth
X (Twitter)
A Twitter-like bird, entirely made out of sewing thread

Threads: first impressions of Meta’s new Twitter competitor Members Public

Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.

Adam Tinworth
Adam Tinworth
Social Media

Digital News Report 2023: the social challenge for audience growth Members Public

2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.

Adam Tinworth
Adam Tinworth
audience strategy