audience strategy
Community on news sites: 2006 versus 2026
Have we managed to learn anything in two decades?
community
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Journalism
Report and Connect: a manifesto for the survival of journalism in the AI age
A call for us to stop letting the tech companies define our work, and reset our focus on the audiences we need to survive
audience engagement
Always fish where the audience swim
And other strained metaphors about the state of journalism.
publishing strategy
Why DC Thompson is putting communities at the heart of its business
Scottish publisher DC Thompson is rethinking its strategy around communities, becoming both a member of them, but also a source of expertise on them they can sell to others.
community
The next few years will be a great time for journalism innovation
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
SEO
Google shares its sources, and a new AI-powered social app
Some big changes to Google coming that publishers need to be aware of. An interesting new app that could facilitate community conversations — with the help of AI. And why games aren't just about fun any more.
live
To build a community online during a crisis, go live
I’ve long been a sceptic of Facebook Live and other tools. But perhaps I should have looked more closely. If you see them as a community tool, not a broadcast one, the potential is huge.
community management
Naming and shaming is not a community management strategy
The Bristol Post named and shamed abusive commentators. But that was the easy option.
local journalism
Andrea Faye Hart: creating a brave space for civic engagement
Is a more engaged and representative journalism the pathway to more sustainable local news? Chicago's City Bureau thinks so, and is setting out to prove it.