publishing strategy
Lessons from award-winning newsletters Paid Members Public
What are the secrets of a good newsletter? What should you measure - and how much should you listen to your audience? Here’s some answers from the very best newsletter publishers.
Lessons from Newsletter-First Publications Paid Members Public
What can publishers learn about newsletter strategy from independent businesses that grew newsletter first? Notes from a panel discussion.
AI: The dangerous lure of the tech evangelist Paid Members Public
Yet again, the journalism business is dancing to the Tech Pied Piper's tune. Yet, even they don't know how the tune will end.
The second age of digital journalism is over Paid Members Public
Vice is the latest digital player to collapse. But the phoenix of the third era of digital media is being birthed in the ashes of the social web age.
News Roundup: De-politicising Threads and profitable Indies Paid Members Public
Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.
AI and publishers: don't panic — yet Paid Members Public
Why are publishers making fools of themselves by publishing AI content too soon? They're terrified of repeating the mistakes of the past.
Building a successful journalism podcast business Paid Members Public
Podcasting is becoming big business. But how do you create a viable strategy, make money — and staff up a team? The panel discussed what works — and how.
Using data to diversify your audience Paid Members Public
How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.
