publishing strategy

An illustration of to web publishers meditating in a zen fashion.

Four things publishers should give up in 2023 Members Public

Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.

Adam Tinworth
Adam Tinworth
Publishing

Are you tempted by shiny things syndrome? Members Public

Are we letting ourselves get distracted by cool new formats, rather than doing the really hard work of rethinking our journalism for the post-digital age?

Adam Tinworth
Adam Tinworth
digital journalism

The two reasons why most newsletters will fail Members Public

Like any good gold rush, people aren't paying enough attention to the details of what makes newsletters work. And that will lead to many flaming out. Here's why.

Adam Tinworth
Adam Tinworth
newsletters

Understanding Editorial Newsletters: a brief guide Members Public

The hype around the "star journalist" newsletter is in danger of obscuring a deeper and more important truth about the role of newsletters in journalism.

Adam Tinworth
Adam Tinworth
newsletters

How does journalism survive the Covid-19 crisis? Members Public

A crisis is a ruthless tool that exposes weaknesses in our systems. And our journalism ecosystems are being stress tested as never before. How do we navigate these difficult times?

Adam Tinworth
Adam Tinworth
coronavirus pandemic

If you don’t understand attention, you don’t understand digital publishing Members Public

Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.

Adam Tinworth
Adam Tinworth
attention

The end of an era at RBI (nearly) Members Public

With the disposal of Farmers Weekly, my former employer is all but out of the journalism business.

Adam Tinworth
Adam Tinworth
rbi

New Google update aims to prioritise original reporting over rapid writethroughs Members Public

Big news from Google: it's tweaked its algorithms to prioritise original reporting - and to display it for longer.

Adam Tinworth
Adam Tinworth
SEO