Featured publishing Four things publishers should give up in 2023 Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now. Adam Tinworth Jan 24, 2023 5 min read
digital journalism Are you tempted by shiny things syndrome? Are we letting ourselves get distracted by cool new formats, rather than doing the really hard work of rethinking our journalism for the post-digital age? Adam Tinworth Jul 23, 2021 3 min read
Paid members only newsletters The two reasons why most newsletters will fail Like any good gold rush, people aren't paying enough attention to the details of what makes newsletters work. And that will lead to many flaming out. Here's why. Adam Tinworth Nov 13, 2020 4 min read
newsletters Understanding Editorial Newsletters: a brief guide The hype around the "star journalist" newsletter is in danger of obscuring a deeper and more important truth about the role of newsletters in journalism. Adam Tinworth Oct 13, 2020 6 min read
coronavirus pandemic How does journalism survive the Covid-19 crisis? A crisis is a ruthless tool that exposes weaknesses in our systems. And our journalism ecosystems are being stress tested as never before. How do we navigate these difficult times? Adam Tinworth Apr 10, 2020 6 min read
Paid members only attention If you don’t understand attention, you don’t understand digital publishing Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet. Adam Tinworth Feb 17, 2020 5 min read
rbi The end of an era at RBI (nearly) With the disposal of Farmers Weekly, my former employer is all but out of the journalism business. Adam Tinworth Jan 13, 2020 2 min read
SEO New Google update aims to prioritise original reporting over rapid writethroughs Big news from Google: it's tweaked its algorithms to prioritise original reporting - and to display it for longer. Adam Tinworth Sep 13, 2019 4 min read
hacks/hackers Hacks/Hackers London: News for millennial investors, engaged journalism and data leakage to Facebook Three talks from the April 2019 Hacks/Hackers London, from Finimize, the Engaged Journalism Accelerator and Privacy International Adam Tinworth Apr 24, 2019 5 min read
analytics Paywalls and Analytics Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly. Adam Tinworth Mar 19, 2019 1 min read
newsletters Ghost's Publisher Weekly aims to support independent publishers Publishing platform Ghost is building out a resource site and newsletter for independent publishers. Adam Tinworth Feb 25, 2019 1 min read
Johnston Press The Final Days of Johnston Press The clock is counting down to the end of Johnston Press, one of the great regional newspaper companies in the UK. The company is doomed - but can local news be saved? Adam Tinworth Oct 22, 2018 3 min read
facebook Facebook's approach to news is getting ever more elitist - and controlling Facebook is about to start pumping millions into news publishers to create Facebook Watch as a viable video channel. That's really uncomfortable timing… Adam Tinworth May 15, 2018 4 min read
algorithms The LittleThings lesson publishers should be learning Adam Tinworth Mar 7, 2018 3 min read
publishing strategy The Spectator is harnessing digital to get record print sales Adam Tinworth Feb 15, 2018 1 min read
business strategy How BuzzFeed UK handles its redundancies will tell us a lot about the future of the business Adam Tinworth Dec 8, 2017 1 min read
editorial strategy How Mashable lost its identity - and its way Adam Tinworth Nov 23, 2017 1 min read
business models Süddeutsche Zeitung: selling the agile paywall with the right content Adam Tinworth Apr 26, 2017 2 min read