AI
The AI trap has closed around Apple. Don’t be next.
Apple tried to make AI a personal answer engine. It failed. It's a warning to all businesses.
Future of Media Technology
Case Studies: Media success in the AI era
Some publications thrive by concentrating on content, others by harnessing AI. Learn from publications from the Racing Post to the Financial Times.
Monopolies, layoffs and writs: oh, my
I thought August was meant to be a quiet month for news? I miss the silly season.
newsletters
Lessons from award-winning newsletters
What are the secrets of a good newsletter? What should you measure - and how much should you listen to your audience? Here’s some answers from the very best newsletter publishers.
newsletters
Lessons from Newsletter-First Publications
What can publishers learn about newsletter strategy from independent businesses that grew newsletter first? Notes from a panel discussion.
AI
AI: The dangerous lure of the tech evangelist
Yet again, the journalism business is dancing to the Tech Pied Piper's tune. Yet, even they don't know how the tune will end.
Vice
The second age of digital journalism is over
Vice is the latest digital player to collapse. But the phoenix of the third era of digital media is being birthed in the ashes of the social web age.
Social Media
News Roundup: De-politicising Threads and profitable Indies
Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.
AI
AI and publishers: don't panic — yet
Why are publishers making fools of themselves by publishing AI content too soon? They're terrified of repeating the mistakes of the past.
podcasting
Building a successful journalism podcast business
Podcasting is becoming big business. But how do you create a viable strategy, make money — and staff up a team? The panel discussed what works — and how.
diversity
Using data to diversify your audience
How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.
publishing strategy
Why DC Thompson is putting communities at the heart of its business
Scottish publisher DC Thompson is rethinking its strategy around communities, becoming both a member of them, but also a source of expertise on them they can sell to others.