publishing strategy

Publishers dancing to the AI Pied Piper's tune.

AI: The dangerous lure of the tech evangelist Members Public

Yet again, the journalism business is dancing to the Tech Pied Piper's tune. Yet, even they don't know how the tune will end.

Adam Tinworth
Adam Tinworth
AI

The second age of digital journalism is over Members Public

Vice is the latest digital player to collapse. But the phoenix of the third era of digital media is being birthed in the ashes of the social web age.

Adam Tinworth
Adam Tinworth
Vice

News Roundup: De-politicising Threads and profitable Indies Members Public

Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.

Adam Tinworth
Adam Tinworth
Social Media
A digital publisher surfing the AI wav

AI and publishers: don't panic โ€” yet Members Public

Why are publishers making fools of themselves by publishing AI content too soon? They're terrified of repeating the mistakes of the past.

Adam Tinworth
Adam Tinworth
AI

Building a successful journalism podcast business Members Public

Podcasting is becoming big business. But how do you create a viable strategy, make money โ€” and staff up a team? The panel discussed what works โ€” and how.

Adam Tinworth
Adam Tinworth
podcasting
Daisy Donald, principal, FT Strategies talking at the Future of Media Technology conference.

Using data to diversify your audience Members Public

How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.

Adam Tinworth
Adam Tinworth
diversity
DC Thompsonโ€™s Ella Dolphin talking at the Future of Media Technology conference

Why DC Thompson is putting communities at the heart of its business Members Public

Scottish publisher DC Thompson is rethinking its strategy around communities, becoming both a member of them, but also a source of expertise on them they can sell to others.

Adam Tinworth
Adam Tinworth
publishing strategy

Matt Monahan, Arc XP: what AI means for publishers Members Public

An insight into what AI could mean for journalism, from the CMS platform backed by Jeff Bezos and used by the Washington Post.

Adam Tinworth
Adam Tinworth
AI