Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.

Or, at least, some newsrooms don't. Perhaps they don't want to hear what readers have to say…

Being able to talk like the people you want to reach is a critical audience engagement skill.

Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool.

Facebook has wiped itself, WhatsApp and Instagram off the internet. And the longer they stay down, the more some publishers will be suffering…

Twitter's clone of the Stories feature lasted less than a year. That should serve as a warning to those who love jumping on the early adopter train.

Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…

Now just watch me justify that headline in the first par…

Clubhouse's central feature is being cloned by all the big social platforms. Bad news for the startup, great news for engaged journalism.

Some useful insights about moving readers around yoru site, another notable Google update, and more…

When they complain, we should feel some obligation to explain — even if that goes against the grain of the way we have always operated.

Don't assume every viral story is an accident: you can learn to maximise your chances of it happening.

All the indicators are pointing at one thing: trust in journalism is in catastrophic decline. 2021 has to be the year where we reverse that.

A round up of news you can use in your social media and digital publishing work. Just don't click on the last link, unless you want to despair of men.

The hype around the "star journalist" newsletter is in danger of obscuring a deeper and more important truth about the role of newsletters in journalism.

What TikTok can — and can’t — do for your publication, and a pathway to new forms of journalism storytelling.

Why audio is critical to your audience engagement thinking, why hashtags are back on Facebook, and more to spark your imagination this week…

Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.

Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.

Attacks on the independence of the press are underway in the UK and the US. Twitter is stripping context from thoughtful debates. The only antidote is thoughtful engagement work.