audience engagement
Weekend Reads: social media cycles, AI and a podcast car crash Paid Members Public
Insights into the decline and fall of social networks, the audience capture of celebrities — and the surprisingly dangerous nature of podcasting.
What is a newsletter? Paid Members Public
Rethinking how we conceptualise newsletters, why you should ignore the podcast doom-mongers and more in today’s updates.
The hourglass: a potential replacement for the inverted pyramid? Paid Members Public
Could the Inverted Pyramid be defunct in the age of paywalls, with the more profitable Hourglass taking its place?
WhatsApp for war reporting, Reddit for search and Twitter for GIFs… Paid Members Public
Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.
tl;dr: the “we don’t talk about audience” edition Paid Members Public
Or, at least, some newsrooms don't. Perhaps they don't want to hear what readers have to say…
Getting tone of voice right on social media Paid Members Public
Being able to talk like the people you want to reach is a critical audience engagement skill.
Links from Instagram Stories available to all Paid Members Public
Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool.
Single point of (Facebook) failure Paid Members Public
Facebook has wiped itself, WhatsApp and Instagram off the internet. And the longer they stay down, the more some publishers will be suffering…
