audience engagement

Tales of people-powered journalism Members Public

Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.

Adam Tinworth
Adam Tinworth
audience engagement
A panel discussion on subscriber retention at the Future of Media Technology Conference

Publisher retention strategies: keeping your customers happy Members Public

So, you have subscribers. How do you keep them? Panelists from across journalism discuss different approaches.

Adam Tinworth
Adam Tinworth
Future of Media Technology
The Telegraph's David Knowles talking to masters students in a workshop room at City, University of London

Goodbye, David: a man who knew his audience Members Public

Farewell to a former student who passed away over the weekend. Plus some interesting reading on audience work.

Adam Tinworth
Adam Tinworth
david knowles
A rather angry looking yellow sheet of card

Clickbait, comments and screen apnea Members Public

The complexities of clickbait, the problem of scale in comments — and why you're breathing wrong when you're staring at a screen…

Adam Tinworth
Adam Tinworth
audience engagement

Afternoon Coffee Reading Members Public

Tech companies want AI search — but is it sustainable? Plus, the rise of WhatsApp audience engagement.

Adam Tinworth
Adam Tinworth
newsletter

Always fish where the audience swim Members Public

And other strained metaphors about the state of journalism.

Adam Tinworth
Adam Tinworth
audience engagement

The Media Inflection Point: a manifesto for audience centricity Members Public

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Adam Tinworth
Adam Tinworth
audience strategy

Cuttings #7: Is X throttling your site? Members Public

That cheeky scamp Elon is at it again with his traffic throttling ways. Plus ChatGPT can now read news in real time…

Adam Tinworth
Adam Tinworth
X (Twitter)