audience engagement

Always fish where the audience swim Members Public

And other strained metaphors about the state of journalism.

Adam Tinworth
Adam Tinworth
audience engagement

The Media Inflection Point: a manifesto for audience centricity Members Public

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Adam Tinworth
Adam Tinworth
audience strategy

Cuttings #7: Is X throttling your site? Members Public

That cheeky scamp Elon is at it again with his traffic throttling ways. Plus ChatGPT can now read news in real time…

Adam Tinworth
Adam Tinworth
X (Twitter)

Weekend Reads: social media cycles, AI and a podcast car crash Members Public

Insights into the decline and fall of social networks, the audience capture of celebrities — and the surprisingly dangerous nature of podcasting.

Adam Tinworth
Adam Tinworth
AI

What is a newsletter? Members Public

Rethinking how we conceptualise newsletters, why you should ignore the podcast doom-mongers and more in today’s updates.

Adam Tinworth
Adam Tinworth
newsletters

The hourglass: a potential replacement for the inverted pyramid? Members Public

Could the Inverted Pyramid be defunct in the age of paywalls, with the more profitable Hourglass taking its place?

Adam Tinworth
Adam Tinworth
Journalism
A woman looking at her phone, thinking about Reddit, WhatsApp and Twitter.

WhatsApp for war reporting, Reddit for search and Twitter for GIFs… Members Public

Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.

Adam Tinworth
Adam Tinworth
audience engagement

tl;dr: the “we don’t talk about audience” edition Members Public

Or, at least, some newsrooms don't. Perhaps they don't want to hear what readers have to say…

Adam Tinworth
Adam Tinworth
tl;dr newsletter