social networks
What comes after Twitter?
And are we wordsmiths doomed to be replaced by the video stars?
mastodon
Adding Mastodon author attribution to Ghost
How to add the Mastodon author attribution to your single author Ghost site.
Social Media
Mastodon loves journalism — and even Threads is warming to it
A glimpse into a possible social media future for journalism.
X (Twitter)
Cuttings #6: Blogging Elephants and Banned Influencers
Plus what could be Elon's strategy for X, and a useful newsletter tool…
Cuttings #4: Vindicated!
Twitter traffic is not what it's cracked up to be, AI Search will hit harder than people expect — and Mastodon turns out to be a bigger beast than thought.
microblogging
The would-be Twitter replacements: who's winning and who's dead?
Elon Musk's takeover of Twitter prompted a raft of competitors to launch. Which ones are still surviving?
analytics
Sell the harder story, don’t just milk the easy one
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
mastodon
What’s your Mastodon strategy?
Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.
SEO
Readers Write: on ChatGPT search, Twitter changes and Mastodon Ice Cubes
Thoughts from the lovely OM&HB community about types of search, the impact of Twitter’s changes — and a freebie Mastodon app.
Friday Five: misreporting Mastodon, dangerous deepfakes and tanking Twitter
Is Mastodon really tanking? Who’s making a mint from newsletters? And who are these eerie newsreaders spouting propaganda? Your weekend reading, sorted.
Accountability for my TikTok Heresy
Plus some explanation of why social platforms go bad, and how the FT’s Mastodon experiment died.
Google versus AI copy: fight!
Will Google see Ai copy as spam? Is the Fediverse more than Mastodon? Do newsletters need a clear value proposition? All these questions violate Betteridge's Law…