mastodon
Cuttings #6: Blogging Elephants and Banned Influencers Paid Members Public
Plus what could be Elon's strategy for X, and a useful newsletter tool…
Cuttings #4: Vindicated! Paid Members Public
Twitter traffic is not what it's cracked up to be, AI Search will hit harder than people expect — and Mastodon turns out to be a bigger beast than thought.
Sell the harder story, don’t just milk the easy one Paid Members Public
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
What’s your Mastodon strategy? Paid Members Public
Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.
Readers Write: on ChatGPT search, Twitter changes and Mastodon Ice Cubes Paid Members Public
Thoughts from the lovely OM&HB community about types of search, the impact of Twitter’s changes — and a freebie Mastodon app.
Friday Five: misreporting Mastodon, dangerous deepfakes and tanking Twitter Paid Members Public
Is Mastodon really tanking? Who’s making a mint from newsletters? And who are these eerie newsreaders spouting propaganda? Your weekend reading, sorted.
Accountability for my TikTok Heresy Paid Members Public
Plus some explanation of why social platforms go bad, and how the FT’s Mastodon experiment died.
Google versus AI copy: fight! Paid Members Public
Will Google see Ai copy as spam? Is the Fediverse more than Mastodon? Do newsletters need a clear value proposition? All these questions violate Betteridge's Law…
