mastodon

A mastodon blogging using WordPress.

Cuttings #6: Blogging Elephants and Banned Influencers Members Public

Plus what could be Elon's strategy for X, and a useful newsletter tool…

Adam Tinworth
Adam Tinworth
X (Twitter)

Cuttings #4: Vindicated! Members Public

Twitter traffic is not what it's cracked up to be, AI Search will hit harder than people expect — and Mastodon turns out to be a bigger beast than thought.

Adam Tinworth
Adam Tinworth
X (Twitter)
A graph hanging over a sea.

Sell the harder story, don’t just milk the easy one Members Public

Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?

Adam Tinworth
Adam Tinworth
analytics

What’s your Mastodon strategy? Members Public

Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.

Adam Tinworth
Adam Tinworth
mastodon

Readers Write: on ChatGPT search, Twitter changes and Mastodon Ice Cubes Members Public

Thoughts from the lovely OM&HB community about types of search, the impact of Twitter’s changes — and a freebie Mastodon app.

Adam Tinworth
Adam Tinworth
SEO

Friday Five: misreporting Mastodon, dangerous deepfakes and tanking Twitter Members Public

Is Mastodon really tanking? Who’s making a mint from newsletters? And who are these eerie newsreaders spouting propaganda? Your weekend reading, sorted.

Adam Tinworth
Adam Tinworth
newsletters

Accountability for my TikTok Heresy Members Public

Plus some explanation of why social platforms go bad, and how the FT’s Mastodon experiment died.

Adam Tinworth
Adam Tinworth
TikTok

Google versus AI copy: fight! Members Public

Will Google see Ai copy as spam? Is the Fediverse more than Mastodon? Do newsletters need a clear value proposition? All these questions violate Betteridge's Law…

Adam Tinworth
Adam Tinworth
AI