Brace yourselves for Social Media Optimisation

This post by Sarah Marshal from the Guardian Changing Media Summit makes interesting reading in conjunction with my post yesterday:

Six months ago months ago Google provided 40 per cent of the Guardian’s traffic. The launch of the Facebook app resulted in a “seismic shift” with social exceeding search as a driver on several occasions in February

Expect to start seeing “SMO” bandied about as readily as “SEO”…