Content Strategy — basic concepts

Some of the basic concepts integral to good content strategy

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Featured Posts

Why we need new gatekeepers to counter AI slop

Launching the Institute for Creativity and AI

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AI Friday: a human crafted-guide to our digitally-created future

A journalist kicking back and relaxing while an AI gets on with her work. Well, we can dream, can't we?

Finding news audiences in the social media shift

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Author

Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.