Essential Analytics

A guide to using analytics successfully in your journalism and publishing.

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Featured Posts

Audience Engagement: two words, both matter

An abstract image of audience engagement

Why we need new gatekeepers to counter AI slop

Launching the Institute for Creativity and AI

What the hell is happening at Automattic (part 2)?

A knight standing in front of a tattered WordPress held aloft by an army.

AI: should publishers sign up or sue?

AI Friday: a human crafted-guide to our digitally-created future

A journalist kicking back and relaxing while an AI gets on with her work. Well, we can dream, can't we?

Author

Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.