Essential Analytics

A guide to using analytics successfully in your journalism and publishing.

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Featured Posts

Facebook is done with our shit, frankly

A woman walks away down a rainy street, leaving behind unwanted flowers in the gutter.

Reddit gets paid for AI training

The Media Inflection Point: a manifesto for audience centricity

Substack really has a Nazi problem now

Substack faces an unprecedented storm of criticism

Better Threads than dead

Avoiding the TikTok trap

A horror image of people being zombified by a phone with TikTok on the screen.

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.