Essential Analytics

A guide to using analytics successfully in your journalism and publishing.

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Featured Posts

Avoiding the TikTok trap

A horror image of people being zombified by a phone with TikTok on the screen.

Post-Twitter death-match update: Pebble is down. Who’s next?

The Twitter bird looks at a decaying Pebble.

The next few years will be a great time for journalism innovation

A journalist bursting with ideas deep in the woods

Twitter’s decline has birthed a new social ecosystem

Threads: first impressions of Meta’s new Twitter competitor

A Twitter-like bird, entirely made out of sewing thread

Digital News Report 2023: the social challenge for audience growth

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.