Essential Analytics

A guide to using analytics successfully in your journalism and publishing.

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Featured Posts

This is how the future media ecosystem will look

A number of supertankers on the sea, surrounded by smaller boast. A media ecosystem metaphor.

Why you shouldn’t worry about AI-powered search — yet.

AI Search could actually be a positive thing…

Blue sky thinking about emerging social platforms

A journalist and his work ascend into the social media skies

TikTok: should news organisations be on the platform now?

A young woman being watched as she uses TikTok, the Chinese flag in the background.

20 years of One Man & His Blog

Loaded and the gonzo early days of the Lads Mags

The cover of Loaded issue 1 in 1994

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.