Brian Solis: you need to build experiences
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/12/brian-solis.jpg] Brian Solis [http://www.briansolis.com], Principal, Altimeter Group Computers are everywhere. Data is everywhere. Unless you use the stream of data to help you provide better experiences and change people’s behaviour, it’s just data.