#b2bhuddle : Nick Garner on social proof and the zero moment of truth
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Nick-at-%23B2BHuddle.jpg] Nick Garner, CEO, SearchWorks Content Marketing What do you employ content for? The marketing funnel is a great concept, because you can hang so much off it. It has phases – awareness, consideration, preference, action and loyalty.