Incisive Media decides to block the ad blockers

Incisive Media plans on blocking ad-blockers in the New Year

The publisher, which has a mix of subscription-based and ad-funded magazines, is seeing 40 percent of its traffic affected by visitors with ad blockers enabled, across the titles with more technology-savvy audiences, with other titles such as subscription-based financial brand Risk, seeing 10-15 percent of traffic affected.

The ad-blocking arms race is officially underway.