One industry, in need of slight refurbishment

Adam Tinworth
Adam Tinworth

US magazine Fast Company has declared that estate agents are its Most Endangered Profession:

Real-estate agents have been on the endangered-profession list for a while (thanks, Internet and 2% brokers), but Home Depot may make them extinct. In seven southern states, the DIY store will be testing home-selling kits aimed at the growing for-sale-by-owner market. For $12.95, you get a sign to put in your yard, but more important, you get a listing and photos on, which claims to be the largest for-sale-by-owner site, with 5 million customers

Funnily enough, I’m running a piece in Saturday’s EG that shows some early moves in this direction in the UK, too.

[via Ben Hammersley]

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.