It's only a shop…

Adam Tinworth
Adam Tinworth

New Ikea, New danger:

BBC NEWS | England | London | Man stabbed in Ikea opening chaos:

One man was stabbed near Ikea’s newest store and several people were hurt in the crush as thousands flocked to its midnight opening.

Nine ambulances went to the Edmonton store, north London, after reports that up to 20 people were suffering from heat exhaustion and minor injuries.

Amazing the effect that flat packed, semi-disposable Swedish furniture has on people, isn’t it?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.