Your Bloggy Reading for Monday Morning

More links I’m not going to get around to posting about at length:
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Building an Audience For Your Blog
Shane Richmond gives advice on building traffic, and some thought on what advantages branded blogging like My Telegraph offers.
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So What’s Brassneck?
Speaking of The Telegraph‘s blogging, they’ve acquired the services of the founder of Slugger O’Toole.
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Seeding Content Via Blogs**
Nice analysis of The Economist’s use of blogs to promote content

New UK Blog Publisher
Techcrunch UK introduces us to another publisher who thinks blogs can provide a living
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Blogs The Centre of our Online Identities?**
Certainly true for me.