[It’s not new media MSM is failing at: it’s social media](http://kristinelowe.blogs.com/kristine_lowe/2008/02/its-not-new-med.html)
Bingo.
(tags: [socialmedia](http://del.icio.us/adders/socialmedia) [publishing](http://del.icio.us/adders/publishing) [newmedia](http://del.icio.us/adders/newmedia) [msm](http://del.icio.us/adders/msm))