Jeff Jarvis: Advice for specialist journalists

Joanna Geary posted this on her blog a month back, but I’ve only just found it in my feedreader. It’s worth reposting:

Jeff Jarvis – associate professor at City University of New York’s Graduate School of Journalism, Guardian columnist and author of Buzzmachine.com – speaking at SXSWi 09.
Jeff suggests that journalists need to establish personal connections to an audience in order to survive the current industry turmoil.