[Switched to iPhone due to laptop battery death – please excuse typos]
Thijs Sprangers of Krem is up, asking why we aren’t talking more about LinkedIn. Krem have defined five relationship roles, and think it is important to figure out what relationship your network is serving.
Look where your audience are active already and head there. It’s not only business doing this, it’s politics, it’s banking…
Menno Braakman up now:
Who are your target group and what us their online participation?
Objectives: Determine the goals of the community
Strategy: how will the goals change the relationship?
Technology: Then choose the right social tools, based on the above.
eg Alumni networks are a useful source of business referrals and recruitment. So they built a network for ORMIT Alumni, and connected with LinkedIn. Use the Alumni group on LinkedIn to advertise the functionality of the private group.