From an article about Kodak’s difficult decade:

Even though they talked about being in imaging and memories – their financial base was still in film, and even though they could move conceptually, they could see no way to move economically (and I suspect that many of us sitting around the Kodak board table at the time would have come to similar conclusions).creativedisruption.net, Creative Disruption, Jan 2010

Much for publishers to learn here…