Kodak, Disruption and Economic Inertia

Adam Tinworth
Adam Tinworth

From an article about Kodak’s difficult decade:

Even though they talked about being in imaging and memories – their financial base was still in film, and even though they could move conceptually, they could see no way to move economically (and I suspect that many of us sitting around the Kodak board table at the time would have come to similar conclusions).creativedisruption.net, Creative Disruption, Jan 2010

Much for publishers to learn here…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.